Director, Marketing Strategy & Planning Global Demand Generation

Company: Okta, Inc.
Location: Bellevue
Posted on: June 2, 2025

Job Description:

Director, Marketing Strategy & Planning Global Demand GenerationGet to know Okta

Okta is The World's Identity Company. We free everyone to safely use any technology-anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We're building a world where Identity belongs to you.The Marketing Strategy & Planning TeamOkta's Marketing Strategy & Planning function is a critical engine driving the strategic direction, operational rigor, and investment optimization of the global Marketing organization. We are responsible for shaping marketing strategy, orchestrating the planning lifecycle, maximizing performance, and delivering significant return on investment to achieve Okta's ambitious company objectives.The Director, Marketing Strategy & Planning Global Demand Generation OpportunityReporting to the Senior Director, Marketing Strategy, Planning & Operations, this pivotal leadership role will help establish and champion Okta's Global Demand Generation strategy and the overarching planning framework. You will lead and develop a team of global strategy and planning professionals, and partner extensively with senior Marketing and Go-to-Market (GTM) leadership to forge a cohesive set of strategic priorities, a robust growth strategy, and an effective operational plan. You will be instrumental in ensuring our Global Demand Generation strategy is tightly aligned with company objectives, fostering operational excellence, and driving data-informed decision-making across the organization. As a trusted strategic advisor, you will act as a key interface between Demand Generation Marketing and the broader GTM ecosystem, including Sales Leadership, GTM Strategy & Planning, and Finance, ensuring seamless collaboration and shared understanding.What you'll be doing

• Lead and own the global annual and quarterly Marketing planning process for Demand Generation Marketing, driving collaboration across the Global Demand Generation leadership team and with key stakeholders in Sales, GTM Strategy & Planning, and Finance. Leverage deep functional expertise and market insights to shape strategic direction and rigorously validate alignment with company objectives, ensuring optimal return on investment for all marketing initiatives.
• Direct the strategic prioritization of marketing investments, facilitating alignment among budget owners on critical trade-off decisions. Establish and evolve a sophisticated investment framework to quantitatively assess business outcomes, guide resource allocation, and ensure strategic prioritization across the global marketing portfolio.
• Oversee and elevate the global Quarterly Business Review (QBR) process for Demand Generation Marketing, leading your team to synthesize comprehensive performance insights in close partnership with the Marketing Analytics function. Present key findings and strategic recommendations to senior leadership.
• Drive a culture of data-driven decision-making across the Global Demand Generation Marketing organization. Lead your team to regularly deliver deeply analytical insights on marketing performance to stakeholders across Marketing, Sales, and GTM Strategy & Planning, fostering strong cross-functional alignment. Proactively identify strategic opportunities and guide the prioritization of impactful initiatives to accelerate business growth.
• Serve as a highly trusted strategic advisor to senior leaders, providing expert counsel and recommendations on strategic direction, operational improvements, and initiatives to enhance effectiveness and efficiency across global marketing teams.
• Lead and champion complex, critical, cross-functional, global strategic initiatives from inception through successful execution. Effectively navigate organizational complexities, build strong relationships across teams, and ensure alignment on goals, timelines, and resource allocation.
• Build, mentor, and develop a high-performing global team of marketing strategy and planning professionals, fostering a culture of collaboration, innovation, and continuous improvement.
• Collaborate closely with the Marketing Analytics leadership to ensure the development of robust and insightful reporting capabilities that meet the evolving strategic needs of the global Marketing organization.What you'll bring to the role
  • 10+ years of progressive and impactful experience in Marketing Strategy & Planning, Strategic Analytics, or a similar leadership role within a high-growth B2B SaaS company, with demonstrable experience leading strategic planning cycles and influencing senior leadership.
  • 8+ years of proven experience in strategically managing and optimizing significant global Marketing budgets and resource allocation, with a deep understanding of financial planning principles and ROI analysis.
  • Deep and demonstrable understanding of the critical drivers of SaaS business and marketing strategy, including advanced knowledge of pipeline and revenue analytics, investment ratios, full-funnel metrics, and the underlying marketing technology foundation.
  • Extensive and proven experience in developing and driving holistic global Marketing strategies that have demonstrably contributed to significant business growth and achieving company objectives within a complex, global environment.
  • Exceptional strategic and structured thinking capabilities, with a proven ability to dissect complex problems, develop clear frameworks, and drive insightful, data-backed solutions.
  • Demonstrated mastery in collaborating effectively with and influencing senior leaders and cross-functional teams across geographically distributed organizations, building strong relationships and achieving alignment on strategic priorities.
  • Outstanding executive-level written and verbal communication and presentation skills, with the proven ability to articulate complex strategic concepts and analytical findings clearly, concisely, and persuasively to diverse audiences, including executive leadership.
  • Proven experience in building and leading high-performing teams, fostering a collaborative and results-oriented environment.
  • BS/BA or equivalent required; MBA or advanced degree preferred.Get to know Okta
    
    Okta is The World's Identity Company. We free everyone to safely use any technology-anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
    
    At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences.
    
    Join our team! We're building a world where Identity belongs to you.The Marketing Strategy & Planning TeamOkta's Marketing Strategy & Planning function is a critical engine driving the strategic direction, operational rigor, and investment optimization of the global Marketing organization. We are responsible for shaping marketing strategy, orchestrating the planning lifecycle, maximizing performance, and delivering significant return on investment to achieve Okta's ambitious company objectives.The Director, Marketing Strategy & Planning Global Demand Generation OpportunityReporting to the Senior Director, Marketing Strategy, Planning & Operations, this pivotal leadership role will help establish and champion Okta's Global Demand Generation strategy and the overarching planning framework. You will lead and develop a team of global strategy and planning professionals, and partner extensively with senior Marketing and Go-to-Market (GTM) leadership to forge a cohesive set of strategic priorities, a robust growth strategy, and an effective operational plan. You will be instrumental in ensuring our Global Demand Generation strategy is tightly aligned with company objectives, fostering operational excellence, and driving data-informed decision-making across the organization. As a trusted strategic advisor, you will act as a key interface between Demand Generation Marketing and the broader GTM ecosystem, including Sales Leadership, GTM Strategy & Planning, and Finance, ensuring seamless collaboration and shared understanding.What you'll be doing
    • Lead and own the global annual and quarterly Marketing planning process for Demand Generation Marketing, driving collaboration across the Global Demand Generation leadership team and with key stakeholders in Sales, GTM Strategy & Planning, and Finance. Leverage deep functional expertise and market insights to shape strategic direction and rigorously validate alignment with company objectives, ensuring optimal return on investment for all marketing initiatives.
    • Direct the strategic prioritization of marketing investments, facilitating alignment among budget owners on critical trade-off decisions. Establish and evolve a sophisticated investment framework to quantitatively assess business outcomes, guide resource allocation, and ensure strategic prioritization across the global marketing portfolio.
    • Oversee and elevate the global Quarterly Business Review (QBR) process for Demand Generation Marketing, leading your team to synthesize comprehensive performance insights in close partnership with the Marketing Analytics function. Present key findings and strategic recommendations to senior leadership.
    • Drive a culture of data-driven decision-making across the Global Demand Generation Marketing organization. Lead your team to regularly deliver deeply analytical insights on marketing performance to stakeholders across Marketing, Sales, and GTM Strategy & Planning, fostering strong cross-functional alignment. Proactively identify strategic opportunities and guide the prioritization of impactful initiatives to accelerate business growth.
    • Serve as a highly trusted strategic advisor to senior leaders, providing expert counsel and recommendations on strategic direction, operational improvements, and initiatives to enhance effectiveness and efficiency across global marketing teams.
    • Lead and champion complex, critical, cross-functional, global strategic initiatives from inception through successful execution. Effectively navigate organizational complexities, build strong relationships across teams, and ensure alignment on goals, timelines, and resource allocation.
    • Build, mentor, and develop a high-performing global team of marketing strategy and planning professionals, fostering a culture of collaboration, innovation, and continuous improvement.
    • Collaborate closely with the Marketing Analytics leadership to ensure the development of robust and insightful reporting capabilities that meet the evolving strategic needs of the global Marketing organization.What you'll bring to the role
      • 10+ years of progressive and impactful experience in Marketing Strategy & Planning, Strategic Analytics, or a similar leadership role within a high-growth B2B SaaS company, with demonstrable experience leading strategic planning cycles and influencing senior leadership.
      • 8+ years of proven experience in strategically managing and optimizing significant global Marketing budgets and resource allocation, with a deep understanding of financial planning principles and ROI analysis.
      • Deep and demonstrable understanding of the critical drivers of SaaS business and marketing strategy, including advanced knowledge of pipeline and revenue analytics, investment ratios, full-funnel metrics, and the underlying marketing technology foundation.
      • Extensive and proven experience in developing and driving holistic global Marketing strategies that have demonstrably contributed to significant business growth and achieving company objectives within a complex, global environment.
      • Exceptional strategic and structured thinking capabilities, with a proven ability to dissect complex problems, develop clear frameworks, and drive insightful, data-backed solutions.
      • Demonstrated mastery in collaborating effectively with and influencing senior leaders and cross-functional teams across geographically distributed organizations, building strong relationships and achieving alignment on strategic priorities.
      • Outstanding executive-level written and verbal communication and presentation skills, with the proven ability to articulate complex strategic concepts and analytical findings clearly, concisely, and persuasively to diverse audiences, including executive leadership.
      • Proven experience in building and leading high-performing teams, fostering a collaborative and results-oriented environment.
      • BS/BA or equivalent required; MBA or advanced degree preferred.#Ll-GM, #Ll-HybridThe annual base salary range for this position for candidates located in the San Francisco Bay area is between: $206,000 - $309,000 USDBelow is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us .
        The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between: $184,000 - $276,000 USDWhat you can look forward to as a Full-Time Okta employee!
        • Amazing Benefits
        • Making Social Impact
        • Developing Talent and Fostering Connection + Community at OktaOkta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/ .
          
          Some roles may require travel to one of our office locations for in-person onboarding.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
          
          If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/ .U.S. Equal Opportunity Employment Information
          Read moreThe foundation for secure connections between people and technologyOkta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.Follow OktaFirst NameLast NameEmailPhoneResumeUpload PDFPasteUpload Resume/CV (PDF must be less than 8 MB )Upload PDFPasteUpload Cover Letter (PDF must be less than 8 MB )LinkedIn ProfileWebsiteAre you legally authorized to work in the country you reside?Will you now or in the future require Visa Sponsorship?To the best of your knowledge, do you have any family members / relatives or personal relationships at Okta or at any suppliers, partners, or vendors that have a business relationship with Okta?(For purposes of this question, a "family member / relative or personal relationship" is defined as close personal friends (including sexual and/or romantic relationships), close relatives (spouse, partner, children, cousins, aunts, uncles, nieces, nephews, grandparents or grandchildren), someone who lives in your household, or anyone else with whom you have a close enough personal relationship or connection that it could improperly bias your conduct or decision making or be perceived to be capable of impacting your conduct or decision making.If yes, please identify name of person / vendor and describe relationship / association:Do you have any outside business activity(ies) (advisory, consulting, or board roles, or side businesses) that you would continue engaging in or plan to engage in if you joined Okta in this role?If yes, please describe:Have you worked for Okta in the past?I acknowledge and agree to the processing of my personal data in accordance with Okta's Privacy Policy.I would like to be considered for future positions at Okta.
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Keywords: Okta, Inc., Seattle , Director, Marketing Strategy & Planning Global Demand Generation, Accounting, Auditing , Bellevue, Washington