B2B Marketing Manager

Company: Knack
Location: Seattle
Posted on: February 21, 2021

Job Description:

At Knack, we believe in celebrating the customer as a creative force. We believe that who we buy from matters. We believe that behind every great gift is a story. We believe in win-win. Knack is the gift-giving solution for anyone who wants to give thoughtful gifts that will 'wow' the recipient. We offer an impressive selection of local, sustainable and ethos centric products for all occasions. We are specialists in corporate gifting, packaging customization and personal concierge service. Knack's business is growing rapidly. We are expanding our marketing team to keep pace with our continued growth and are currently looking to fill a new role of B2B Marketing Manager. This new role will report to the VP of Marketing and will be responsible for driving marketing for the B2B side of our business. This role will interface closely with our managed/business account sales team to support their needs. We like you because:

• You thrive in an entrepreneurial, fast-paced environment.
• You are a self-starter and take the initiative to jump in and help before you're asked.
• You're hungry to help build a business from the ground up.
• You always see the glass as half full. You'll like us because:
  • You'll be an integral part of Knack's success, working with a team of people who thrive on discovery, growth and putting the customer first
  • We'll celebrate what you bring to the table and we have your back when things get tough
  • You'll never be bored and you'll always be appreciated
  • You want to influence the direction of a fast-growing startup Responsibilities include:
    • Work with sales, account management, and marketing colleagues to develop programs and integrated campaigns to help achieve lead targets and revenue goals.
    • Collaborate across the organization to develop and implement marketing strategies to support account-based selling across our target land and expand accounts -this includes all tactics, messaging and content creation needed.
    • Focus on the buyer's journey and deploying the right programmatic account-specific tactical mix to deliver the right content at the right time.
    • Coordinate programs across multiple channels to support teams in creating and executing awareness and demand-gen.
    • Set up, manage, and report on campaigns and digital performance metrics and analytics including spend and recommendations for future approaches.
    • Create SEO friendly content drives results in the search engines
    • Execute lead development and delivery of content creation including white papers, case studies, sales assets, blog posts, and educational video.
    • Contribute to sales pitch decks and other marketing collateral as required
      • Bachelor's degree in marketing, business, or a relevant field of study
      • 5+ years' experience in B2B marketing
      • Knowledge of B2B digital marketing tactics and campaign best practices.
      • Knowledgeable of SEO best practices
      • Strong writing skills
      • Expertise in demand generation, segmentation, nurture programs, and subsequent analytics to execute high-quality campaigns.
      • Highly detail-oriented, well organized, and able to multi-task in a fast-paced environment.
      • Experience with Google Analytics preferred Knack is an Equal Opportunity Employer. Knack does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.
        
        PI

Keywords: Knack, Seattle , B2B Marketing Manager, Advertising , Seattle, Washington