Growth Marketing Manager
Company: Shift
Location: Seattle
Posted on: February 22, 2021
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Job Description:
About ShiftWe believe car buying should be fun, fair, and
accessible to everyone. We've set out to transform an industry,
using technology to bring transparency and convenience to the car
buying process.And we aren't stopping there. We seek to bring that
same openness and simplicity to car ownership too, with payments,
maintenance, and insurance in one easy app. At Shift, we're
building the tools that empower people to buy, own, and sell the
cars that make life go. Having recently gone public, our Director
of Growth Marketing is looking to add an analytical and
collaborative growth marketing manager. With a small but mighty
marketing team, the growth marketing manager will own performance
marketing and customer acquisition campaigns that deliver against
aggressive pipeline and sales targets.--We're looking for someone
with robust experience across multiple performance marketing
channels and deep expertise in paid social,--display, and third
party partnerships.--Going public is just the beginning of our
journey and our future growth marketing manager will have a
tremendous opportunity to impact the future success of Shift! What
you'll do* Build, launch, and optimize the end-to-end campaign
strategy, tactics, execution and test/learn efforts to scale
digital marketing while focused on driving cost-effective, high
quality leads* Partner closely with cross-functional teams
including Brand, Analytics, Data Science, and Product to drive
landing page, ad creative, and product feed optimization to improve
channel performance and build best-in-class acquisition programs*
Develop and implement testing strategies and roadmap to improve
KPIs including creative/copy testing, audience segmentation, ad
placements, and retargeting strategy to maximize full-funnel
performance.* Research and leverage growth marketing industry
trends and competitive analysis to inform marketing strategy and
identify new growth opportunities within each channel that deliver
on sales, profitability, and efficiency goals* Own and report out
on performance marketing metrics and derive actionable insights
that will inform optimization of paid media strategiesWhat we're
looking for* 6+ years hands-on, direct-to-consumer experience on
client or agency side developing and managing scalable marketing
campaigns across all paid media with an emphasis on social,
display, and third party partnerships.* Strong analytical skills,
with the ability to analyze and synthesize raw data from multiple
sources, draw conclusions, and develop actionable recommendations*
Experience working in a fast paced environment delivering results
by building strategies and identifying opportunities to scale
growth and to increase efficiency through optimizations and
testing, meeting /exceeding KPI targets* Deep familiarity with
digital marketing and customer acquisition metrics including CPL,
CAC/CPA, CPC, CPM, and ROAS* Proven track record of executing A/B
tests, optimizing campaigns and translating data into--insights*
Outstanding ability to think creatively, identify and resolve
problems. Attention to detail and the ability to effectively
multi-task in a deadline-driven atmosphereWho we areAt Shift, we're
all about growth - which means people who are eager to grow, who
are ready to roll up their sleeves and learn new things. We were
founded by a scrappy group of visionaries who were by no means "car
experts" - so we don't expect you to be one, either! We'll take the
open-minded go-getter over the pure subject matter expert any day.
In that spirit, we also care about building a diverse and inclusive
workplace and company. To put it simply, cars are meant for
everyone, so we believe our company should be, too. We never
discriminate against any candidate on the basis of gender, sexual
orientation, gender identity, age, race, ethnicity, religion,
color, national origin, marital status, veteran status or
disability status. We welcome and encourage people of all
backgrounds and walks of life to apply, even if you're unsure if
you meet all the requirements. (Even if this particular role isn't
the right fit, chances are we will have the right one soon!)Why
Join Now? Having gone public in October 2020, we are at the
beginning of our journey and hope you join us for the ride! Shift
is a leading end-to-end auto e-commerce platform transforming the
used car industry with a technology-driven, hassle-free customer
experience. Shift's mission is to make buying or selling a used car
fun, fair, and accessible to everyone. We provide comprehensive,
digital solutions throughout the car ownership lifecycle: finding
the right car, having a test drive brought to you before buying the
car, a seamless digitally-driven purchase transaction including
financing and vehicle protection products, an efficient, digital
trade-in/sale transaction, and a vision to provide high-value
support services during car ownership. Website - Facebook -
Instagram - Twitter - LinkedIn - About Shift (Team)Shift is an
Equal Employment Opportunity EmployerAll qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, national origin, sexual orientation, gender
identity, disability and protected veterans status or any other
characteristic protected by law.
Keywords: Shift, Seattle , Growth Marketing Manager, Advertising , Seattle, Washington
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