VP Product Marketing Apply to This Job

Company: ExecuNet
Location: Seattle
Posted on: February 22, 2021

Job Description:

About the Role

As the VP of Product Marketing, you will be involved in establishing the company's Product Marketing function-from its operations and processes to team-building and focal areas.

What You'll Do

• You'll build a Product Marketing function and categorize a new enterprise B2B market category that spans compliance and security to employee conduct and CRM
• You'll lead the market segmentation efforts of the company
• You'll combine legitimate expertise across the marketing mix and learn company products quickly, distill technical value, and drive mass-market appeal. What You'll Bring
  • Product marketing managerial experience in a SaaS B2B pre-IPO setting
  • Possesses proven playbook on appropriately allocating Product Marketing bandwidth to demand generation, sales enablement, deal support, and product management support
  • A great ambassador and coalition-builder across technical and non-technical teams (e.g. Product Management, Engineering, Marketing, Partnering, Sales, Post-Sales)
  • Ability to build Product Marketing teams, develop and promote talent
  • Ability to lead market segmentation and GTM plans
  • Experience executing MRDs and supporting PRD development
  • Experience leading and executing substantive competitive analysis
  • Experience conducting pricing analysis and managing pricing strategy
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