Outreach Marketing Specialist

Company: Assurance Inc.
Location: Seattle
Posted on: February 24, 2021

Job Description:

• Build & maintain customer journeys across all written forms of communication (email, SMS, chat, direct mail, etc).
• Work with design team to create eye-catching design and develop HTML emails to work across all inbox providers
• Develop email and SMS/MMS creative for campaigns, process through compliance, and launch
• Continuous A/B Testing, optimizing for response rates and bottom-of-funnel conversion.
• Analyze and report on performance, use those insights to optimize
• Maintain a campaign calendar to track both production schedule & workload, as well as govern email communication frequency
• Standardize, cleanse, and traffic customer segments for marketing campaigns.
• Monitor and optimize deliverability
• Find incremental revenue opportunities by giving consumers more value Qualifications:
  • SQL
  • HTML/CSS - Intermediate/Advanced
  • Ampscript/SSJS
  • Salesforce Marketing Cloud Highly Desired but Not Required:
    • Data Modeling
    • Python What Assurance Offers At Assurance, we strive for audacious goals, and we're--relentless in our pursuit to be the very best we can be, personally and professionally. Our benefits program is intended to--enable--every Assurance employee to be the best version--of--themselves. Our culture clears the way for you to challenge yourself and achieve the impossible. Learn more about life at Assurance!-- Our Culture Trust and Autonomy At Assurance, we hire experts in their field, and we give them the independence and trust to build based on their expertise. We find that brilliant people, given this freedom and trust, will collaborate to--build--far more amazing things than they could ever be directed to create. Drive to Innovate We don't settle for the status quo - we're a team of innovators who believe that there's almost always a better way. We operate on first principles - we challenge commonly held assumptions to create new and better solutions from scratch. In our short history we've made a lot progress with this mentality, launching new business lines and--innovative--products--constantly. Following--our-- historic acquisition by Prudential ,--we have more support than ever to innovate and change the world of insurance and financial services.-- We leave ego at the door and work together to uncover the truth. We prioritize what is best for the whole and avoid focusing on what is best for the individual. We all care about--achieving--goals more than looking good, and we're eager to constantly be learning from--each--other. Your--schedule--and working hours are up to you at Assurance. We care more about results than when and where you get your work done, and we find that a flexible schedule--can help--alleviate--the stress of a rigid work-life balance. Unlimited Time Off We work hard, so it's important that we take time to refresh and reset when we need it. We empower our employees to take the time that make sense for them.-- Nutritional Snacks and Weekly Lunches We encourage a healthy lifestyle for employees in all ways that we can, and we don't want it to be tough to find--sustenance--when you're hard at work! We provide healthy, nutritional snacks throughout our--office, and outstanding local coffee. We also host a weekly lunch, featuring top--local--restaurants, to accompany our all-company meeting. We want to make sure it's easy for you to get to and from work, so we a provide free public transportation or greatly subsidized parking close to our office. Inspiring Offices From the beginning, our founders believed--that beautiful, open, inspiring spaces lead to energy and creativity. We seek beautiful office spaces in all of our locations, and in 2020 we'll be taking occupancy of a stunning new office on the top two floors of Madison Center in downtown Seattle - this space features floor to ceiling windows with stunning 360--degree views of the Puget Sound, and an--exclusive--private rooftop deck.-- Access to high quality healthcare is core to our business, and we care that our employees don't have to worry about visiting a doctor. All employees receive--competitive--health, dental, and vision benefits--packages. Choice of--High-End--Equipment We want to make sure you're empowered to create amazing things. We give--new--employees the option of a variety of high-end computers and accessories. We believe in the importance of investing in yourself in a variety of ways, including financially. We offer a strong 401k plan, with options to invest in traditional, Roth, and after-tax options, all backed by a best-in-class platform from Prudential.--

Keywords: Assurance Inc., Seattle , Outreach Marketing Specialist, Advertising , Seattle, Washington