PPC / Paid Media Strategist - Remote

Company: Shopventory
Location: Seattle
Posted on: November 22, 2021

Job Description:

Shopventory exists to help businesses thrive by offering the analytics and optimization tools they need to make informed decisions to ensure the success of their business. Working with popular retail and e-commerce platforms like Shopify, Square, Clover and more we have a particular user base that are prime candidates for our platform.

Shopventory's customer base includes all sorts of business types, from salons and restaurants to breweries, liquor stores, smoke shops, vacation resorts and even boutiques similar to the one we started for.

Shopventory has received most of its customers from inbound sources, such as partnerships and referrals. We're now in a position where we want to set our sights outward and bring our solution to more businesses around the world.

As a Paid Media Specialist, you'll be accountable for developing and executing campaigns generating quality leads to our platform. You'll be measured by your ability to implement a paid media strategy that drives paying users, growing our customer base and expanding deeper platform integration and adoption of expanding feature sets.

Reporting to the Digital Marketing Manager, this role will be critical to achieving our demand gen goals, developing a roadmap to achieve our vision while executing the strategies and tactics to achieve our lead, MQL, and partner acquisition targets.

Essential Job Duties And Responsibilities
Develop, deploy, and test media investment strategist across channels, including copywriting and creative assets
Create, maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
Scale campaigns to maximize ROI and growth of subscribers
Utilize data to refine the targeting of a specific audience - grow engagement, maximize user retention and cross-sell offerings
Manage Display network placement and remarketing campaigns
Design A/B testing, brand lift surveys, and other attribution based measurement studies across social media channels to drive business results
Attribution reporting linking media delivery and insights to brand objectives and results.
Report and present recommendations, successes, lessons learned, opportunities from campaigns with analytics tools such as Google Analytics, Google Data Studio, Google Tag Manager, Google Search Console etc.

Keywords: Shopventory, Seattle , PPC / Paid Media Strategist - Remote, Advertising , Seattle, Washington