Field Marketing Director (Open to Remote Candidates)
Company: RedSeal, Inc.
Posted on: January 15, 2022
At RedSeal, our vision is a world resilient to increasing cyber
threat through a focus on, and mastery of, cybersecurity
fundamentals. We boldly deliver on our promise to help
organizations master cybersecurity fundamentals in a world of
rapidly escalating cyber complexity and threats. We do this by
providing a security solution that enables every global
organization to be confident that it understands what's on the
network, how it's connected and the associated risks. RedSeal
calculates a model of the networking infrastructure (physical,
cloud, hybrid) and delivers business outcomes - Cyber Visibility
(know what's on the network), Compliance (show how is everything
connected and communicating), and Risk Measurement (quantify cyber
risk). Customers use RedSeal to improve their overall level of
cyber resilience, accelerate incident containment and enhance the
productivity of the resource-constrained security and networking
teams through continuous monitoring.
More than 220 Global 2000 corporations and government agencies that
depend on the most sophisticated security depend on RedSeal. Our
commercial customers span the healthcare, finance, utilities,
service provider, technology, and retail sectors. Our government
customers include large U.S. federal agencies, including the DoD,
civilian, and intelligence communities. RedSeal serves global
customers in North America, Europe, and Asia. Founded in 2004,
RedSeal is headquartered in San Jose, California.
RedSeal is seeking an experienced Field Marketing Director to join
our marketing team. In this role, you will work with both sales
leadership and individual sales reps to understand territory and
pipeline requirements to create and execute targeted marketing
plans and programs. You will analyze pipeline, leads and revenue
for your programs to continually evolve and improve your strategy.
Strategic focus, excellent communication skills and attention to
detail are all crucial, as the Field Marketing Director will own
and manage projects from conception through completion, utilizing
closed-loop efforts. As part of a small marketing team in a growing
company, you will have the opportunity to have a direct impact on
Develop an integrated marketing plan for specified geographies to
drive pipeline growth.
Determine the mix of activities required to meet specified pipeline
Develop, execute, manage and measure demand generation programs to
help sales teams meet or exceed revenue goals.
Track program ROI from lead source to Opportunity creation.
Communicate program status, actions and metrics across marketing
and sales teams.
Work with the Product team to outline target markets and strategies
Manage the end-to-end process and define roles for program
creation, campaign creation, execution of programs and campaigns,
inquiry collection, inquiry management and standard weekly
Determine appropriate value proposition, offer and call to action
approach to drive interest and results.
Partner with creative and other teams to develop content designed
to generate leads, including invites, emails, and assets (webcasts,
Coordinate with channel marketing to deliver a comprehensive
approach for each territory.
Coordinate with the rest of the marketing team to execute on local
Evaluate and report on marketing campaign effectiveness and
Provide input to and work with Go-to-Market Operations team as it
relates to ongoing clean-up, data augmentation and the opt-out
Work with the Inside Sales team to evaluate results and drive
appointment setting following field marketing activities and
Key Skills & Requirements
Bachelor's degree or equivalent experience.
10+ years of marketing experience, including experience supporting
a field sales organization selling enterprise software products and
Comfortable collaborating with, advising and/or presenting ideas to
Experience developing field marketing strategy and corresponding
plans/programs across multiple regions.
Deep understanding of the end-to-end process and roles for program
creation, content creation, plan execution, inquiry collection and
management and reporting.
Affinity for details, project management, and an ability to
Experience working with sales databases, email execution, lead
processes, reporting, and analytics.
Deep understanding of both Salesforce (SFDC) and HubSpot systems
Excellent planning, organization, time management skills.
Clear and thoughtful communicator (verbal and written).
Equal parts creative thinker and result driven.
Familiarity with the Microsoft Office Suite.
Availability to travel -35% of the time.
EQUAL OPPORTUNITY EMPLOYMENT
RedSeal is proud to be an equal opportunity employer dedicated to
pursuing and hiring a diverse workforce.
Keywords: RedSeal, Inc., Seattle , Field Marketing Director (Open to Remote Candidates), Advertising , Seattle, Washington
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