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Field Marketing Director (Open to Remote Candidates)

Company: RedSeal, Inc.
Location: Seattle
Posted on: January 15, 2022

Job Description:

About RedSeal

At RedSeal, our vision is a world resilient to increasing cyber threat through a focus on, and mastery of, cybersecurity fundamentals. We boldly deliver on our promise to help organizations master cybersecurity fundamentals in a world of rapidly escalating cyber complexity and threats. We do this by providing a security solution that enables every global organization to be confident that it understands what's on the network, how it's connected and the associated risks. RedSeal calculates a model of the networking infrastructure (physical, cloud, hybrid) and delivers business outcomes - Cyber Visibility (know what's on the network), Compliance (show how is everything connected and communicating), and Risk Measurement (quantify cyber risk). Customers use RedSeal to improve their overall level of cyber resilience, accelerate incident containment and enhance the productivity of the resource-constrained security and networking teams through continuous monitoring.

More than 220 Global 2000 corporations and government agencies that depend on the most sophisticated security depend on RedSeal. Our commercial customers span the healthcare, finance, utilities, service provider, technology, and retail sectors. Our government customers include large U.S. federal agencies, including the DoD, civilian, and intelligence communities. RedSeal serves global customers in North America, Europe, and Asia. Founded in 2004, RedSeal is headquartered in San Jose, California.

Overview

RedSeal is seeking an experienced Field Marketing Director to join our marketing team. In this role, you will work with both sales leadership and individual sales reps to understand territory and pipeline requirements to create and execute targeted marketing plans and programs. You will analyze pipeline, leads and revenue for your programs to continually evolve and improve your strategy. Strategic focus, excellent communication skills and attention to detail are all crucial, as the Field Marketing Director will own and manage projects from conception through completion, utilizing closed-loop efforts. As part of a small marketing team in a growing company, you will have the opportunity to have a direct impact on our success.

Responsibilities
Develop an integrated marketing plan for specified geographies to drive pipeline growth.
Determine the mix of activities required to meet specified pipeline coverage targets.
Develop, execute, manage and measure demand generation programs to help sales teams meet or exceed revenue goals.
Track program ROI from lead source to Opportunity creation.
Communicate program status, actions and metrics across marketing and sales teams.
Work with the Product team to outline target markets and strategies to penetrate.
Manage the end-to-end process and define roles for program creation, campaign creation, execution of programs and campaigns, inquiry collection, inquiry management and standard weekly reporting requirements.
Determine appropriate value proposition, offer and call to action approach to drive interest and results.
Partner with creative and other teams to develop content designed to generate leads, including invites, emails, and assets (webcasts, whitepapers, etc.).
Coordinate with channel marketing to deliver a comprehensive approach for each territory.
Coordinate with the rest of the marketing team to execute on local events.
Evaluate and report on marketing campaign effectiveness and ROI.
Provide input to and work with Go-to-Market Operations team as it relates to ongoing clean-up, data augmentation and the opt-out process.
Work with the Inside Sales team to evaluate results and drive appointment setting following field marketing activities and events.

Key Skills & Requirements
Bachelor's degree or equivalent experience.
10+ years of marketing experience, including experience supporting a field sales organization selling enterprise software products and related services.
Comfortable collaborating with, advising and/or presenting ideas to sales leaders.
Experience developing field marketing strategy and corresponding plans/programs across multiple regions.
Deep understanding of the end-to-end process and roles for program creation, content creation, plan execution, inquiry collection and management and reporting.
Affinity for details, project management, and an ability to prioritize independently.
Experience working with sales databases, email execution, lead processes, reporting, and analytics.
Deep understanding of both Salesforce (SFDC) and HubSpot systems and capability.
Excellent planning, organization, time management skills.
Clear and thoughtful communicator (verbal and written).
Equal parts creative thinker and result driven.
Familiarity with the Microsoft Office Suite.
Availability to travel -35% of the time.

EQUAL OPPORTUNITY EMPLOYMENT

RedSeal is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Keywords: RedSeal, Inc., Seattle , Field Marketing Director (Open to Remote Candidates), Advertising , Seattle, Washington

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