Email Marketing Strategist (Remote)

Company: Logical Media Group
Location: Seattle
Posted on: May 14, 2022

Job Description:

The Email Marketing Strategist will execute our clients--- email marketing campaigns. They will work in tandem with our Paid Media team, SEO team, and our Account Management team to ensure concepts, copy, and design match up with the rest of our client---s marketing plans. We currently work within Klaviyo, Campaign Monitor, Active Campaign, Hubspot, and Mailchimp. Experience in these platforms and/or non-listed email platforms is desirable. Requirements Requirements Responsibilities Creating and optimizing the promotional structure, email marketing strategy, new customer acquisition, and onboarding programs List management Data integration between email platforms CRMs Personalization and dynamic content based on customer segment Tying email metrics to business / eCommerce KPIs Competitive analysis Developing and implementing testing strategies Reporting: Microsoft Excel, Google Data Studio, etc Segmenting users based on attributes and behavior Applying user personas to email strategy Experience with marketing automation software 1.5 years proven success in running email marketing campaigns Experience with A/B testing Ability to execute strategy and present to clients Thorough understanding of email marketing best practices Benefits Logical Benefits Medical, Dental, Vision, Short-Term Disability, and Life insurance 401(k) plus match, to help plan for your future Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days. Flexible Fridays Option to work completely remote Access to senior management and mentoring opportunities Optional COVID safe company gatherings Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.

Keywords: Logical Media Group, Seattle , Email Marketing Strategist (Remote), Advertising , Seattle, Washington