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Head of Influencer Marketing

Company: Expedia Group
Location: Seattle
Posted on: May 15, 2022

Job Description:

Head of Influencer MarketingExpedia Group is looking for the next social media talent to head up their newly formed Influencer Engagement team. If you are a self-starter looking for an opportunity to lead an outstanding team, this is the role for you! Reporting directly to the Global Head of social media for Expedia Brands, this role will build the global influencer strategy across Expedia brands, lead the development of a network of dedicated content creators, and supervise the execution of influencer engagement campaigns that drive brand love and awareness.You will provide direction and strategic counsel across Expedia Group on how to harness the power of content creators in authentic and organic ways including affiliate programs, product offerings, and brand campaigns.You will lead a team of specialists who will handle the planning and execution of marketing campaigns that maximize influencers across all touchpoints (social, digital, etc.) to generate advocacy and build a strong community of advocates for our brands.This position will help guide a team to ensure the team is staying ahead of the curve on trends in consumer behavior, and internet & social media behaviors while also serving on the social media leadership team to help deliver an outstanding social and influencer team.What you'll do:

  • Responsible for effectively handling a sizeable marketing budget to improve Expedia's Group investment in the influencer space
  • Develop and maintain all aspects of measurement and reporting for influencer programs across markets and channels including defining goals and objectives for the team and each campaign
  • You will actively identify and problem-solve to enable the team to deliver award-winning campaigns
  • Lead a hard-working team to handle the end-to-end execution of campaigns that support brand initiatives, working closely with Brand, PR, and Social teams
  • Make strategic decisions on partner support globally as well as vendors needed to deliver results
  • Work closely with markets and partners to ensure top of the line execution of global campaigns that engage creators, ensuring that any cross-promotional efforts are on-brand, strategic, and handled properlyWho you are:
    • Minimum of 8 years of digital and social marketing or public relations experience
    • Excellent project management, interpersonal, and follow-up skills
    • Self-starter with the ability to work independently as well as in a tight team environment
    • Are creative, resourceful, and collaborative
    • Strong writing and effective communication skills
    • Experience in negotiating talent contracts and assessing content values
    • Understanding of how to create content that draws engagement and starts a conversation
    • Knowledge and experience optimizing content for social media
    • A passion for travel is a plus
    • Resilient and constructive when faced with change, able to shift approaches when needed in response to unexpected events and circumstances
    • Thrives with the opportunity to define key processes to gain efficiencies, and scale, and actively simplify the complexity
    • Has high attention to detailAt Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees' safety and wellbeing, so we're requiring new hires in the U.S. to be fully vaccinated against COVID-19 and present acceptable proof of vaccination -before their start date as a condition of employment. -Expedia Group will consider requests for a reasonable accommodation as required under applicable law.About Expedia Group - Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia -, Hotels.com -, Expedia - Partner Solutions, Vrbo -, trivago -, Orbitz -, Travelocity -, Hotwire -, Wotif -, ebookers -, CheapTickets -, Expedia Group--- Media Solutions, Expedia Local Expert -, CarRentals.com---, and Expedia Cruises---. - - - 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Expedia is -committed -to creating an inclusive work -environment -with a diverse workforce. - - All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Keywords: Expedia Group, Seattle , Head of Influencer Marketing, Advertising , Seattle, Washington

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