Media Insights and Analytics Consultant
Company: Wimmer Solutions
Location: Seattle
Posted on: May 16, 2022
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Job Description:
We---re seeking a Media Insights & Analytic Consultant that has
depth in media platforms and digital analytic tools. Discovering
campaign goals, setting up measurement systems, and reporting on
campaign performance. This is a key role for who relies heavily on
the integrity of data insights to understand and optimize
integrated marketing campaigns. As a senior consultant with
expertise in data collection and insights with Adobe Analytics, you
are a critical member of our team. At Wimmer Solutions, you will
work with our Marketing Analytics & Technology team in an agile
environment to help our customers achieve their digital goals. Key
functions: Measurement, Optimization and Tagging: A fundamental
pillar of this role is the ability to discover and implement needs
for measuring website and digital media campaign performance for
channels including paid search, paid social, partner direct and
programmatic. In this role, you will: Capture and document the
Customers--- business and technical requirements. Create business
and technical requirements documentation and develop solution
designs for the implementation of Adobe Analytics. Implement
analytics tagging using Launch (or another Tag Management Solution)
Review current Analytics implementations and provide
recommendations for realignment to Customer KPIs or technical best
practices. Provide analytics domain expertise, consultation, and
troubleshooting internally and to Customers Supports the actual
implementation of analytics on the customer---s website or app.
Builds and debugs custom components, executes technical
implementation, integrates with external systems and builds
business logic. Configure reports and leverage Analytics to
identify insights for Customers and/or our optimization teams.
Collaborate with cross-functional project teams for Integrated
Marketing planning, data and analytics. Key Experience: Experience
designing and implementing Adobe (DTM) Launch solutions.
Demonstrated ability to leverage data to generate Customer insights
in Adobe Analytics. The coding knowledge and competency necessary
for implementing tagging/tracking and communicating effectively
with developers and IT. ie: Javascript, HTML, CSS, jQuery, etc.
Experience with web optimization and personalization platforms
(Target, AAM, Krux) A plus if you have experience with DMP, CDP,
and/or data layer. Experience with crafting customer-centric
datasets. Strong track record of building strong relationships with
Customers. Key Qualifications: 5 years of experience designing and
implementing media analytic solutions. 3 years of experience with
Adobe Analytics (certification ideal) 3 years of experience with
tag management platforms (Launch, DTM, GTM, Tealium) Deep
understanding of digital media measurement and optimization
Keywords: Wimmer Solutions, Seattle , Media Insights and Analytics Consultant, Advertising , Seattle, Washington
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