Media Insights and Analytics Consultant

Company: Wimmer Solutions
Location: Seattle
Posted on: May 16, 2022

Job Description:

We---re seeking a Media Insights & Analytic Consultant that has depth in media platforms and digital analytic tools. Discovering campaign goals, setting up measurement systems, and reporting on campaign performance. This is a key role for who relies heavily on the integrity of data insights to understand and optimize integrated marketing campaigns. As a senior consultant with expertise in data collection and insights with Adobe Analytics, you are a critical member of our team. At Wimmer Solutions, you will work with our Marketing Analytics & Technology team in an agile environment to help our customers achieve their digital goals. Key functions: Measurement, Optimization and Tagging: A fundamental pillar of this role is the ability to discover and implement needs for measuring website and digital media campaign performance for channels including paid search, paid social, partner direct and programmatic. In this role, you will: Capture and document the Customers--- business and technical requirements. Create business and technical requirements documentation and develop solution designs for the implementation of Adobe Analytics. Implement analytics tagging using Launch (or another Tag Management Solution) Review current Analytics implementations and provide recommendations for realignment to Customer KPIs or technical best practices. Provide analytics domain expertise, consultation, and troubleshooting internally and to Customers Supports the actual implementation of analytics on the customer---s website or app. Builds and debugs custom components, executes technical implementation, integrates with external systems and builds business logic. Configure reports and leverage Analytics to identify insights for Customers and/or our optimization teams. Collaborate with cross-functional project teams for Integrated Marketing planning, data and analytics. Key Experience: Experience designing and implementing Adobe (DTM) Launch solutions. Demonstrated ability to leverage data to generate Customer insights in Adobe Analytics. The coding knowledge and competency necessary for implementing tagging/tracking and communicating effectively with developers and IT. ie: Javascript, HTML, CSS, jQuery, etc. Experience with web optimization and personalization platforms (Target, AAM, Krux) A plus if you have experience with DMP, CDP, and/or data layer. Experience with crafting customer-centric datasets. Strong track record of building strong relationships with Customers. Key Qualifications: 5 years of experience designing and implementing media analytic solutions. 3 years of experience with Adobe Analytics (certification ideal) 3 years of experience with tag management platforms (Launch, DTM, GTM, Tealium) Deep understanding of digital media measurement and optimization

Keywords: Wimmer Solutions, Seattle , Media Insights and Analytics Consultant, Advertising , Seattle, Washington