Digital Marketing Manager

Company: Aquent
Location: Seattle
Posted on: June 24, 2022

Job Description:

Responsibilities/Duties:
--- Support company business objectives (customer acquisition, retention, exclusives redemptions) through company-owned and operated channels
--- Launch, manage, and monitor outbound marketing campaigns
--- Build and QA onsite merchandising campaigns, partnering with placement owners to secure exposure
--- Execute a marketing experimentation and A/B testing roadmap
--- Build and QA onsite merchandising campaigns, partnering with placement owners to secure exposure
--- Work with internal and external design teams to source appropriate creatives based on campaign requirements
--- Act as the team subject-matter expert on owned and operated marketing channels, including onsite merchandising, email, push/sms, and others.
--- Own reporting for owned and operated channels

Basic Qualifications:
--- 2+ years of experience designing and executing digital marketing campaigns, including email, on-site, and/or display
--- Writing customer-facing copy that is on-brand, relevant, and tailored to the online customer
--- Proficiency with Content Management Systems and ability to edit basic HTML and XML
--- 1+ years experience using SQL and similar queries to analyze data.
--- Must be comfortable with Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities.
--- Strong written and verbal communication skills, with proven experience in coordinating teams and communicating to senior management
--- -BA/BS required
Preferred Qualifications:
--- Experience managing large scale email marketing programs
--- Experience with A/B or multivariate testing

Keywords: Aquent, Seattle , Digital Marketing Manager, Advertising , Seattle, Washington