Head of Growth Marketing
Posted on: August 6, 2022
Founded in 2017, Willow is a global technology start-up. The
WillowTwin--- is a disruptive IoT/Data SaaS that unlocks the true
potential of smart buildings and infrastructure. We are writing a
new chapter in human history, with unprecedented resource
optimisation and management empowered by data.
For the second year in a row (2020 & 2021), Willow has been ranked
in Linked In's Australian "Top 25 Start-ups". You will be joining a
team of performance-driven individuals, backed by the most advanced
technology the built world has ever seen. We are chartering a new
course, Digital First, the Willow Way. Our 'Willow World' is
fast-paced, nurturing and collaborative.
Summary of role:
Reporting to the President of the company, the Head of Growth
Marketing is a unique role that sits at the intersection between
sales, marketing, and product marketing. This is a senior
leadership position in the company with a focus on hitting pipeline
growth targets - i.e. primarily concerned with customer
acquisition, activation, retention, and upsells.
The Head of Growth Marketing will form and lead a high-performing
team of digital marketers to create and implement strategic
marketing initiatives across various marketing functions including
lead generation, demand generation, nurture, Account-Based
Marketing, and Analytics/ Reporting. In creating and implementing
the growth marketing plan, the Head of Growth Marketing must work
closely with Willow's Sector leaders and sales executives to
support short-term growth targets and top-of-funnel pipeline value
and volume, whilst also maintaining a balance between the
longer-term strategic brand-building activities of Willow.
We are looking for a business leader who has first-hand experience
in scaling SaaS companies, and who is interested in coming on the
journey with Willow to build out this function. Our ideal candidate
possesses a rare combination of creativity, with a passion for data
and analytics - to inform decision-making and measure marketing
Willow is proudly diverse. We work to create an equitable and
inclusive experience for candidates and employees, where people
from different backgrounds have an opportunity to succeed. Join us
in our mission to digitise the built world!
If you are eager to work in a fast-paced, high growth tech start-up
based on collaboration and open communication, then Willow could be
the place for you. We at Willow never give up, we work smart, we
care about our fellow human beings, and we always put our best foot
To find out more, visit the website: https://www.willowinc.com
Keywords: Medium, Seattle , Head of Growth Marketing, Advertising , Seattle, Washington
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