Head of Growth Marketing

Company: Medium
Location: Seattle
Posted on: August 6, 2022

Job Description:

Founded in 2017, Willow is a global technology start-up. The WillowTwin--- is a disruptive IoT/Data SaaS that unlocks the true potential of smart buildings and infrastructure. We are writing a new chapter in human history, with unprecedented resource optimisation and management empowered by data.

For the second year in a row (2020 & 2021), Willow has been ranked in Linked In's Australian "Top 25 Start-ups". You will be joining a team of performance-driven individuals, backed by the most advanced technology the built world has ever seen. We are chartering a new course, Digital First, the Willow Way. Our 'Willow World' is fast-paced, nurturing and collaborative.

Summary of role:
Reporting to the President of the company, the Head of Growth Marketing is a unique role that sits at the intersection between sales, marketing, and product marketing. This is a senior leadership position in the company with a focus on hitting pipeline growth targets - i.e. primarily concerned with customer acquisition, activation, retention, and upsells.

The Head of Growth Marketing will form and lead a high-performing team of digital marketers to create and implement strategic marketing initiatives across various marketing functions including lead generation, demand generation, nurture, Account-Based Marketing, and Analytics/ Reporting. In creating and implementing the growth marketing plan, the Head of Growth Marketing must work closely with Willow's Sector leaders and sales executives to support short-term growth targets and top-of-funnel pipeline value and volume, whilst also maintaining a balance between the longer-term strategic brand-building activities of Willow.
We are looking for a business leader who has first-hand experience in scaling SaaS companies, and who is interested in coming on the journey with Willow to build out this function. Our ideal candidate possesses a rare combination of creativity, with a passion for data and analytics - to inform decision-making and measure marketing effectiveness.



Willow is proudly diverse. We work to create an equitable and inclusive experience for candidates and employees, where people from different backgrounds have an opportunity to succeed. Join us in our mission to digitise the built world!

If you are eager to work in a fast-paced, high growth tech start-up based on collaboration and open communication, then Willow could be the place for you. We at Willow never give up, we work smart, we care about our fellow human beings, and we always put our best foot forward.

To find out more, visit the website: https://www.willowinc.com

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