Director, Content Marketing - Remote

Company: Highspot Inc.
Location: Seattle
Posted on: August 7, 2022

Job Description:

About HighspotHighspot helps sales teams improve customer conversations and achieve their revenue goals. From content optimization and performance analytics to in-context training, guided selling, and more, the Highspot platform delivers enterprise-ready features in a modern design that sales reps and marketers love. Using Highspot, marketing leaders have deep insights and analytics into the performance and influenced revenue of content, campaigns, and marketing assets. What makes the solution special? It's loved by sales reps globally, and is the #1 rated sales enablement platform on G2 Crowd.
We are committed to diversity as both a moral and business imperative. About the RoleWe're seeking an experienced, creative, and collaborative leader who will up-level our content marketing to own the conversation in the sales enablement category. The ideal candidate is a passionate expert in content marketing capable of driving thematic, integrated content marketing programs. You'll apply proven experience in thought leadership, localization, and content analytics to collaborate across marketing in executing longtail campaigns that compel our prospects and customers with a differentiated perspective - ultimately driving engagement and pipeline growth. What You'll Do:

• Collaborate across marketing functions to develop a content marketing strategy that drives integrated, thematic campaigns executed across all marketing channels and impacting every stage of the buyer's journey.
• Develop, curate, and manage content that creates urgency for sales enablement and affinity for Highspot for prospects in the early stages of the buyer's journey and customers who need to mature their enablement strategy.
• Partner with our EMEA and Website marketing teams to develop and execute a comprehensive localization strategy that will enable us to effectively scale our content marketing programs globally.
• Empower our creative content manager to develop compelling content in a wide range of formats and, together, continue maturing our content marketing operations, including content audits, mapping, analysis, reporting, and overall program evolution.
• Partner with our Demand Generation team to strategize, execute, iterate, and continually improve our use of content marketing to drive prospect demand and customer affinity for Highspot.
• Partner with our communications team to align thought leadership content with our brand narrative and overall awareness programs. Your Background:
  • Experienced leader who has led, or helped lead, content marketing at a global scale with deep expertise in localization and integrated marketing strategy
  • Proven track record of driving urgency, affinity, and, ultimately, a pipeline through content marketing, specifically experience developing integrated campaigns that use a differentiated perspective to engage buyers
  • A player-coach who can create a visionary content strategy and partner with your direct reports to execute it
  • Energetic collaborator with a track record of building deep partnerships across global marketing functions, sales, and executive leadership
  • Inspiring leader who can bring peers and leaders "along for the ride", while also supporting, energizing, and developing your own team
  • Content marketing expert who is comfortable hosting, presenting, and speaking at events
  • Strong analytical and quantitative skills; a clear understanding of best practices for measuring content impact and operationalizing content strategy through audits, mapping, and reporting
  • 7+ years of experience leading high-performing content programs
  • 3+ years of experience leading and growing a team This position is available either in-office or remote, as applicable, at the following locations:
    • Arizona - Remote
    • Arkansas - Remote
    • California - Remote
    • Connecticut - Remote
    • Florida - Remote
    • Georgia - Remote
    • Idaho - Remote
    • Illinois - Remote
    • Maryland - Remote
    • Massachusetts - Remote
    • Michigan - Remote
    • Minnesota - Remote
    • Missouri - Remote
    • Montana - Remote
    • Nevada - Remote
    • New Hampshire - Remote
    • New Jersey - Remote
    • New York - Remote
    • North Carolina - Remote
    • Ohio - Remote
    • Oregon - Remote
    • Pennsylvania - Remote
    • Tennessee - Remote
    • Texas - Remote
    • Utah - Remote
    • Virginia - Remote
    • Washington - Remote
    • Washington - Seattle
    • Washington, D.C.
    • Wisconsin - Remote
    • #BI-Remote Benefits Comprehensive medical, dental, and vision benefits401(k) MatchingPaid parental leave Flexible work and vacation schedulesDiscounted ClassPass membership2 volunteer days per yearTransportation benefitsCompetitive compensation and stock optionsFully-stocked kitchenAnnual company-wide eventsMeaningfully contribute to a compelling vision!Equal Opportunity StatementWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.
      Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the 'apply' button.

Keywords: Highspot Inc., Seattle , Director, Content Marketing - Remote, Advertising , Seattle, Washington