Senior Manager, Email Marketing, Seabourn

Company: Carnival Corporation & plc
Location: Seattle
Posted on: September 24, 2022

Job Description:

Job DescriptionAt Seabourn, we are passionate about travel. We believe that traveling for pleasure has a redemptive power that enriches people's lives. And we believe that people should travel well. Seabourn pioneered small-ship, ultra-luxury cruising, and continues to represent the pinnacle of that unique style of travel. We're looking for an amazing Seabourn Marketing (SBN)professional to fill this role, which is based in our Seattleoffice. You'll be responsible forthe global email marketing strategy, planning and development, reporting, and analysis for Seabourn. This person will have a strong creative and analytical background with proven results from prior work. Personalization, dynamic content, and A/B testing are concepts that this Sr. Manager, Email Marketing must thoroughly understand. The Sr. Manager, Email Marketing should be a passionate, self-motivated, resourceful individual who can multitask in a fast-paced environment, possesses strong communication skills and is comfortable leading projects. Here's a summary of what Seabourn is looking for in its Senior Manager, Email Marketing, Seabourn. Is this you? Responsibilities

• Drive the definition, implementation and maintenance of data-powered email channel, lead nurturing and automation programs that supports revenue and company objectives.
• Own customer email communication development and execution with content, relevancy, smart segmentation and personalization to drive customer engagement, adoption, and retention within our customer base.
• Define and drive strategy to increase engagement across all email streams; including onboarding, transactional messages, drip campaigns, and re-engagement.
• Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs.
• Develop weekly, monthly, and ad hoc reporting on email performance. Leverage data to prioritize initiatives, including own automated dashboards to measure and report on campaign progress and effectiveness for key stakeholders along with key takeaways and optimization recommendations.
• Coordinate with multiple teams from Marketing teams, Pre-Cruise Revenue team, Creative Services, CRM and IT to setup and execute email automations.
• Monitor the marketplace to keep ahead on best practices, best-in-class vendor opportunities and strategies of our competitors and other leading marketers. Requirements
  • Experience in an Email Marketing Role
  • Data and results-driven with exceptional detail and knowledge around metrics, A/B testing, and ROI analysis
  • Champion of customer-centric marketing; passion in leveraging data to achieve business outcomes
  • Experience with CRM, marketing automation, Email Service Providers, and web analytics platforms
  • Understanding of email marketing best practices
  • Experience in developing and implementing automated email campaigns
  • Proven experience establishing strong collaborative relationships across varied sets of stakeholders
  • Ability to manage time and multiple priorities with a variety of internal and external stakeholders Benefits
    • Cruise and Travel Privileges for You and Your family
    • Health Benefits
    • Flex Friday
    • 401(k)
    • Employee Stock Purchase Plan
    • Training & Professional Development
    • Tuition & Professional Certification Reimbursement
    • Rewards & Incentives Our Culture---Stronger Together Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate vision Statement and our Core Values at: Seabourn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Americans with Disabilities Act (ADA) Seabourn will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact #SBN

Keywords: Carnival Corporation & plc, Seattle , Senior Manager, Email Marketing, Seabourn, Advertising , Seattle, Washington