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Marketing Specialist (Specialty Coffee)

Company: Mercon Coffee Group
Location: Seattle
Posted on: November 26, 2022

Job Description:

One of the group's corporate objectives is to diversify and grow across the supply chain by expanding into the specialty segment, being the USA a high priority for the next 5 years. To accomplish this objective, we need to support this business growth by creating and developing marketing strategies and initiatives to position our brand and boost our sales.
Responsibilities

  • Develop and follow up marketing plans and campaigns of his/her scope to drive sales.
  • Coordinate all marketing events of his/her scope according to corporate guidelines to position the brand.
  • Administer storytelling strategy of his/her scope to position and leverage key attributes to market our products.
  • Administer social media strategy for the Specialty BU in the USA to guarantee its performance.
  • Administer website, app and e commerce platform of his/her scope to ensure they are working properly from the tech perspective and also have accurate content and information.
  • Propose and follow up KPI -s oh his/her scope for decision making.
  • Coordinate and supervise the budget under his/her scope to guarantee cost control.
    QualificationsAt least 5 years working in specialty coffee segments (roasters, green coffee, or retail)3-4 years experience in Social Media Management and digital marketing experience (use of MailChimp or related platforms) Event planning and marketing events BS/BA in Marketing or a related field of studyExcellent writing and communication skills

Keywords: Mercon Coffee Group, Seattle , Marketing Specialist (Specialty Coffee), Advertising , Seattle, Washington

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