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Marketing Manager

Company: World Vision Inc.
Location: Federal Way
Posted on: December 5, 2019

Job Description:

Marketing Manager Tracking Code 6057 Job Description Join World Vision as a Marketing Manager 01 The Job You are a digital-first marketer and are ready to create a life-changing and transformational experience for the consumer. As a top-notch and innovative marketing professional who wants to make the world a better place, your efforts will help World Vision end extreme world poverty by the year 2030. As the Marketing Manager, you'll serve as a key member of our Partnerships and Innovation team here at World Vision. Our team finds new audience segments in America, creating, executing and testing strategies to gain a response, and if appropriate, grow to scale. Key to your work will be designing, optimizing and executing digital strategy, but your work will also integrate off-line elements as well. While we're working on several growing and diverse partnerships, our core initiative is focused on securingnew commitmentsfrom Christian schoolsthroughan experiential learning initiative called World Vision Ignite. After a successful pilot year of Ignite, we are leaning strongly into content marketing across several platforms as we grow our credibility and visibility in this new space. With this, we're launching a comprehensive digital presence and robust content marketing strategy in order to connect with our ideal partners. The future growth of this program depends on a thoughtful digital strategy. You will serve as a leader within our department to ensure we are making the most of all opportunities. A key part of this will be your ability to collaborate with internal and external partners in design and development, while also helping manage offline activities. If you are an ideal candidate for this role, you will bring a great attitude, analytical mind, and desire to work on a team. You can easily work with WordPress and manage digital advertising. You can envision a comprehensive digital campaign, which might include tactics such as retargeting, social and audience modeling, SEO analysis, and website optimization. Email optimization and great data make you happy. You have a genuine love and appreciation for testing, lifelong learning, and development, a passionate desire to collaborate with others, and take ownership of your work. You are willing to pitch in on any project but have a particular passion to own digital strategies that perform. And fundamental to your life: you're inspired by your faith in Jesus to love God and love your neighbors. Does this sound like you? Want to be a part of creating the future of this incredible organization? Simply stated, we'd love to hear from you. Share with us about your body of work past and present as well about what you've through the course of your career. We're excited to see what God does next and who He is preparing for this role for such a time as this. 02 What success looks like 1) You lead us to a breakthrough as the driving force behind researching, identifying, and working with developers to construct a new digital shopping experience for World Vision Ignite, which will bring the program to nationwide scale by allowing anyone to sign up and partner immediately. You will begin to gain new partners through this platform and associated digital strategies by Oct. 2020. 2) You spearhead and optimize digital marketing efforts for World Vision Ignite and other new initiatives by ensuring our results and ROI make the maximum impact. You're an expert with SEO, Google Analytics, Facebook advertising, re-marketing, and conversions. You track results and show improvements over time. 3) You're found to have a fierce dedication that keeps us highly attuned to the external landscape. Go to great lengths to conduct ongoing market research and analysis measuring our product against external benchmarks across the for-profit and non-profit marketplace so we consistently stay on the leading edge of meeting people when and where they want to be met. 4) Complexity does not phase you. You deliver quality, day in and day out, with effective campaigns - and always have in mind the way to optimize, experiment and grow. 5) You contribute to team goals. Although the heart of your role is in digital, you work diligently to support offline efforts to help reach team fundraising goals every fiscal year. 03 Where this job could take your career World Vision USA is a part of the larger World Vision International partnership. Globally, we have over 40,000+ staff working in nearly 100 countries. Just over 1000 of us call World Vision USA home. You'll have opportunities to advance within our robust and talented group of marketers as you continue to stretch and grow your career for the future. 04 About World Vision USA When you work at World Vision, your passions and talents come together to meet the greatest needs in the world today. We go to ends of the earth and into the margins. Where few go and the road is less traveled. Because Jesus is alive in the hardest places to be a child. We are dangerously soft-hearted. But just the right kind of dangerous. That's because we're a global Christian humanitarian organization. We partner with children, families, and their communities to reach their full potential by tackling the causes of poverty and injustice. We empower people out of poverty. For real. For good. For nearly the last 70 years. Jesus' love at the center. Always. We're Christian and follow Jesus' example to show unconditional love to the poor and oppressed. Serving every child we can regardless of faith. Are you feeling called to explore joining us? We hope so. 05 You bring A Bachelor's degree in marketing, business or related field or 8 years of equivalent work experience plus a minimum of 5 years of experience in marketing, fundraising or related area, with specific experience in designing and optimizing digital strategies, including advertising, email management, and CMS management. You'll be able to show us specific successes, failures, and be able to identify why you got your results. You have a faith-centered passion to help carry out our Christian organization's mission, vision, and strategies as well as personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word, and sign. As a World Vision employee, we ask that you keep Christ central in your individual and corporate life. One of the ways employees do this at work is by attending and participating in the leadership of devotions, weekly Chapel services, and regular prayer. 06 Additional skills we're interested in You have self-confidence, energy, and enthusiasm that shows up in your highly effective relationship building and negotiation skills with internal and external clients. You like to write and be creative. You have specific experience in nonprofits and can show by your life that you care about our mission. You are the proverbial team player that works well with colleagues from various functions/departments possessing the nuanced but important ability to influence the work of others without direct reporting accountability. To accompany that you can function autonomously, hitting deadlines and moving projects through to completion with minimal supervision. A fast-paced cadence to the work? You thrive in this type of environment in part because you're flexible and adaptive as scenarios change. Bottom line is your someone who rolls up your sleeves and gets the job done. You're able to speak to and show examples of your amazing work (we'll be all ears). Strong understanding of the overall marketing mix and its role in helping a brand build awareness, familiarity, favorability, and trust. Strong analytical skills including the ability to analyze raw data, draw conclusions and develop actionable recommendations. 07 Let your work be your faith in action Every day, nearly 16,000 children under the age of 5 die from preventable causes. Our call to action is urgent. That's why we're looking for someone who is ready to place their expertise behind helping the world's most vulnerable children. Every stroke of the keyboard, shift in strategy, and innovation in our marketing of fundraising initiatives can help influence whether someone chooses to help today or not. If not you, then who? 08 Salary Range & Benefits Your salary is important to you so it's important to us. If you need the approximate range to inform your decision on whether to apply or not contact Chad using one of the ways below. We have a robust and comprehensive benefits package to round out our total compensation package. Click here to learn more. 09 To Apply See the Apply box in the lower left corner. Still not sure? I really want to hear from you, even if it's just to ask some questions about the job or have a chat in confidence. Contact Chad in Talent Acquisition at ************ (text ok) or ***********************. Also, feel welcome to schedule a short call on my calendar on a day and time that works for you over at **************************************** Connect with me on LinkedIn here. I post jobs on Twitter too so follow me there for more updates. 10 What happens next? Glad you asked. We owe you that and strive to not leave you wondering. We review applications nearly every day assessing strength of fit for the role. Sometimes questions arise on our end so we message you to learn more. Short-listed candidates are contacted for an initial phone conversation with our recruiting staff. Moving deeper into our selection process you can expect to interview 1:1 with a hiring manager. Finalists normally participate in a panel interview where the opportunity to meet additional members of our staff lends itself to more of a 360-view of the role. Our most valuable resource is our talented staff. Our goal is to fill this vacancy with the right person in the shortest amount of time, so we have all hands on deck to move this important work forward. Required Experience See '05 You bring' section above. Job Location Federal Way, Washington, United States Position Type Full-Time/Regular Working Environment / Conditions Standard office environment. Some travel required.

Keywords: World Vision Inc., Seattle , Marketing Manager, Executive , Federal Way, Washington

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