Senior Marketing Manager

Company: World Vision USA
Location: Federal Way
Posted on: January 17, 2020

Job Description:

Join World Vision as Senior Marketing Manager - 01 - The Job -Are you a standout performer with deep experience in direct marketing who is passionate about changing the world Have you dreamed of combining what you're really good at with something you're passionate about You can. At World Vision we're using conventional and next-gen digital catalog marketing to mobilize people behind a global mission to extinguish extreme poverty by 2030. We need your enthusiastic and creative strategist mindset to lead us towards new frontiers in digital while continuing to innovate and evolve our highly successful -Gift Catalog -product where it also plays in the offline print marketplace to the tune of 11 million catalogs a year. Be a key contributor on a dynamic 6-person team that together is responsible for generating up to 350 million in revenue annually across catalog and non-sponsorship offerings. More specifically, find yourself challenged by supporting product and segment strategy and plans, leading the development and implementation of the catalog's direct mail, email, mobile, and social media marketing strategies. The customer experience is pivotal so be inspired to create end-to-end customer journeys and life-cycle campaigns designed to activate, engage, and retain supporters. Negotiate and partner with vendors for the life-cycle execution of channel marketing campaigns. Results matter so lead with measured tenacity and grace as you ensure the successful and timely completion of business goals and timelines including revenue, sales unit, cost and supporter experience measures. Help carry out our Christian organization's mission, vision, and strategies. Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign. - 02 -What success looks like -Be a catalyst and play a leadership role -in our Gift Catalog achieving a double-digit -increase in new donor acquisition within 2 years of hire. Lead us to a breakthrough by being the driving force behind researching, identifying, and constructing an optimal digital platform for the catalog that delights donors and moves them to buy gifts that change lives and empower people out of poverty. A fierce dedication to keeping us highly attuned to the external landscape. Go to great lengths to keep our catalog offering state-of-the-art by performing ongoing market research and analysis measuring our product against external benchmarks across the for-profit and non-profit marketplace so we consistently stay on the leading edge of meeting people when and where they want to be met with a gift catalog that inspires action and sparks hope in the lives of children, families, and communities around the globe. There's success and then there's success that creates positive impact. Picture saying yes to both. Smile. You're a life changer. - 03 -Where this job could take your career - World Vision USA -is a part of the larger World Vision International partnership. Globally, we have over 40,000+ staff working in nearly 100 countries. Just over 1000 of us call World Vision USA home. You'll have opportunities to advance within our robust and talented group of over 200 marketers as you continue to stretch and grow your career for the future. - 04 -About World Vision USA - When you work at World Vision, your -passions and talents come together to meet the greatest needs -in the world today. We go to ends of the earth and into the margins. Where few go and the road is less traveled. -Because Jesus is alive in the hardest places to be a child. We are dangerously soft-hearted. But just the right kind of dangerous. That's because we're a global Christian humanitarian organization. We partner with children, families, and their communities to reach their full potential by tackling the causes of poverty and injustice. We empower people out of poverty. For real. For good. For nearly the last 70 years. Jesus' love at the center. Always. We're Christian and follow Jesus' example to show unconditional love to the poor and oppressed. Serving every child we can regardless of faith. Are you feeling called to explore joining us We hope so. - 05 -You Bring -Deep experience in marketing directly to consumers, preferably in a consumer goods or charitable giving space or related industry. Additional experience leading and developing a catalog is highly desired. Bachelor's degree in marketing, business or related field or 8 years of equivalent work experience. In addition to education or education equivalent, requires 7 years of work experience in marketing, fundraising or a related area. Your experience includes at least 5 years of developing marketing plans and strategies in campaign management and channel marketing (email, mobile, social, direct mail, etc.). Additional required skills and knowledge include: knowledge of marketing automation technologies and use of platforms to create cross-channel journeys for supporters, demonstrated advanced proficiency in marketing as it relates to planning, budgets, strategies, and metrics. On the innovation side you have experience with campaign testing, forecasting, analytics and measurement. A demonstrated aptitude to proactively lead business improvement, lead and inspire cross-functional collaboration, relationship building, influence and negotiation. Strong project and process management skills. - - 06 -Additional skills we're interested in - A wish list of sorts but here it goes. You have self-confidence, energy, and enthusiasm that shows up in your superior relationship building and negotiation skills with internal and external clients. You are the proverbial team player that works well with colleagues from various functions/departments possessing the nuanced but important ability to influence the work of others without direct reporting accountability. To accompany that you can function autonomously, hitting deadlines and moving projects through to completion with minimal supervision. A fast-paced cadence to the work You thrive in this type of environment in part because you're flexible and adaptive as scenarios change. Bottom line is you're someone who rolls up your sleeves and gets the job done with a successful track record of delivering results that move the needle. You're able to speak to and show examples of your amazing work (we'll be all eyes and ears). You have proven experience strengthening a brand and implementing disruptive go-to-market plans that break through the clutter. You bring a keen interest and curiosity to learn catalog marketing consumer trends and fluency with brand measurement metrics and analytics, including a solid understanding of digital marketing trends and best practices. Strong understanding of the overall marketing mix and its role in helping a brand build awareness, familiarity, favorability and trust. Strong analytical skills including the ability to analyze raw data, draw conclusions, and develop actionable recommendations; this includes: proven ability to analyze data relating to advertising impressions, site visitation, and online product metrics. Are we painting at least an impressionistic picture of you We hope so. - 07 -Let your work be your faith in action -Nearly 1,000 children under the age 5 die every day from diarrhea caused by contaminated water, poor sanitation, and improper hygiene. But we believe the global water and sanitation crisis can be solved within our lifetimes. Our call to action is urgent. That's why we're looking for someone who is ready to place their expertise behind helping the world's most vulnerable children. Every detail of an event accounted for, church or pastor relationship strengthened, and innovation that you bring to the management of events can help influence whether someone chooses to help today. If not you, then who 08 -Salary Range & Benefits -Your salary is important to you so it's important to us. If you need the approximate range to inform your decision on whether to apply or not contact Chad using one of the ways below. We have a robust and comprehensive benefits package to round out our total compensation package. Visit to learn more. - - 09 -To Apply -Click the Easy Apply button on this page. Still not sure I really want to hear from you, even if it's just to ask some questions about the job or have a chat in confidence. Contact Chad in Talent Acquisition at 253-815-2216 (text ok) or . Also, feel welcome to schedule a short call on my calendar on a day and time that works for you over at Connect with me at or Twitter at @ck1kopkas. - - 10 -What happens next -Glad you asked. We owe you that and strive to not leave you wondering. We review applications nearly every day assessing strength of fit for the role. Sometimes questions arise on our end so we message you to learn more. Short-listed candidates are contacted for an initial phone conversation with our recruiting staff. Moving deeper into our selection process you can expect to interview 1:1 with a hiring manager. Finalists normally participate in a panel interview where the opportunity to meet additional members of our staff lends itself to more of a 360-view of the role. Our most valuable resource is our talented staff. Our goal is to fill this vacancy with the right person in the shortest amount of time, so we have all hands on deck to move this important work forward. -

Keywords: World Vision USA, Seattle , Senior Marketing Manager, Executive , Federal Way, Washington