Customer Marketing Manager - Cross Sell

Company: Volt
Location: Seattle
Posted on: January 12, 2021

Job Description:

VOLT is seeking candidates for "Customer Marketing Manager - Cross Sell" role with our client in Seattle, WA . This is 100% Remote contract role with preference for candidates in Seattle, WA location.Must Haves5+ years of strong Marketing experienceMarketing campaign management experienceLead lifecycle management experienceStrong experience in B2B SaaS MarketingPrior experience in customer marketing, customer experience, and loyalty marketing (big plus)Experience with SalesForce & Eloqua (preferred)DescriptionJob Brief:As a Marketing Manager on the Customer Marketing team, you will be responsible for driving upsell and cross sell opportunities for the customer account management team. You will also play an integral role to influence and enhance customers' end-to-end experience with our client. We are looking for someone who is energetic, customer centric, and biased to action. Responsibilities:* Develop a data-driven customer segmentation strategy to drive upgrade or cross-sell opportunities.* Generate upsell/cross-sell leads for the account management team. Define and refine the marketing and sales hand-off experience. Report out performance of marketing and campaigns based on KPIs and defined analytics.* Create go-to-market programs specifically for customers to support new products and features from the Avalara product portfolio.* Launch integrated campaigns leveraging multiple marketing channels such as account-based marketing, direct mail, social, email, webinars, and in-person events to increase customer engagement and upsell opportunities.* Own and refine the customer upsell funnel. Create campaigns with full funnel needs in mind.* Work closely with our Customer Account Manager team by delivering customer intelligence, creating sales enablement tools and resources, and provide expertise and programs to help them identify opportunities to sell. Own the feedback loop between sales and marketing.* Develop evergreen, automated marketing programs that can support customers' lifecycle. Ensure timely and relevant communications are delivered to the correct customer segments based on their product lifecycle and interaction with Avalara.* Create marketing campaign briefs to outline cross-sell strategy framework, target audience, thought leadership content, to drive product and solution awareness.VOLT is an Equal Opportunity Employer

Keywords: Volt, Seattle , Customer Marketing Manager - Cross Sell, Executive , Seattle, Washington