Vice President, Digital Experience
Company: Avalara
Location: Seattle
Posted on: January 15, 2021
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Job Description:
MissionGenerate category, brand, and product awareness for key
audiences leveraging thought leadership content and free tools.
Shape comprehension of the Avalara story, products and services
online. Build experiences delightful and easy to use --- with an
emphasis on education, consideration, and conversionAlign design
and digital touch points and handoffs with all Avalara experiences
to all audiences.The Vice President, Digital Experience leads the
Digital Experience team to drive the strategy and workstreams to
both deliver an engaging and enriching website and experience, but
also simultaneously continues to optimize the buyer journeys. Our
website is our most strategic marketing asset, and we are rapidly
transforming it into the go to resource for all tax compliance
topics and solutions. As we increase the pace of new products
launches, expansion around the globe, it is critical that we design
many buyer---s journeys to appropriately service all segments of
the market from self-serve experiences for smaller businesses, to
deep education for the most sophisticated global enterprises. As
our website becomes one of the most trafficked websites for tax
content, the DE Leader will continuously review the infrastructure
and technical stack required to deliver and optimize this property.
As the primary campaign response channel, developing, implementing,
and optimizing new website-tools (ROI tools, Tax solution wizards,
sophisticated form/application experiences, chat, etc.) is critical
to our success.KEY RESPONSIBILITESDesign, usability, merchandising
of marketing sites & tools.Strategy, design & dev requirements for
user facing web products and site features.Site testing, research
and analysis. Planning & promotion of products, key campaigns, and
offers.Align all digital touch points with other Avalara
experiences. (service, learning, developer, etc).Optimization of
funnels, tools, pages for conversion.Continued review of our
Martech stack as it relates to the website, acquisitions, and
customer experience enablement.KEY GOALS AND METRICSUser testing
and research results.Site traffic (by channel, geo, referral
source, etc).Site engagement & user behavior (usage, conversion,
funnel velocity, bounce, etc).Organic impact to the pipeline
(responses, opps).All conversion metrics that lead to consideration
and purchase.REQUIREMENTS:BS degree in business, marketing, or
engineering. Master---s degree preferred10 years managing website
and digital5 years in B2B marketing 5 years supervisory experience
with internal staff and vendorsStrong understanding of latest
online marketing concepts, tactics, strategy and best
practicesThought leadership on managing the customer experience
from an end-to-end perspective focused on creating deep and
significant customer relationships.Must have a track record of
driving revenue growth, launching new products and strengthening
brandsExcellent interpersonal and communication skillsExcellent
strategic, conceptual, and leadership skillsStrong analytical and
vendor management skillsHighly competent in creating and driving
process across a matrixed business structureEfficient project
management skills to meet deadlinesAbout AvalaraAvalara helps
businesses of all sizes achieve compliance with transaction taxes,
including sales and use, VAT, excise, communications, and other tax
types. The company delivers comprehensive, automated, cloud-based
solutions designed to be fast, accurate, and easy to use. The
Avalara Compliance Cloud-- platform helps customers manage
complicated and burdensome tax compliance obligations imposed by
state, local, and other taxing authorities throughout the
world.Avalara offers more than 600 pre-built connectors into
leading accounting, ERP, ecommerce and other business applications,
making the integration of tax and compliance solutions easy for
customers. Each year, the company processes billions of indirect
tax transactions for customers and users, files more than a million
tax returns, and manages millions of tax exemption certificates and
other compliance documents.Headquartered in Seattle, Avalara has
offices across the U.S. and overseas in the U.K., Belgium, Brazil,
and India. More information at www.avalara.comAvalara is an Equal
Opportunity Employer. All qualified candidates will receive
consideration for employment without regard to race, color, creed,
religion, age, gender, national orientation, disability, sexual
orientation, US Veteran status, or any other factor protected by
law.LI-POST
Keywords: Avalara, Seattle , Vice President, Digital Experience, Executive , Seattle, Washington
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