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Director Marketing Programs & Strategy

Company: QVC, Inc.
Location: Seattle
Posted on: February 20, 2021

Job Description:

The Customer Programs team is responsible for driving cross-functional customer-impacting programs for the Marketing organization. Our current initiatives include (1) the development of cross-channel customer engagement and retention strategies throughout the customer lifecycle, from onboarding new members, to engaging with tenured customers and (2) the establishment of a 'content supply chain' to ensure that all relevant content is surfaced to customers across our experience, both on and off of our properties. We seek a talented, data-driven marketing leader, skilled at building and driving integrated programs across Marketing and our business to ensure long-lasting relationships with our customers. In this role you will work alongside Acquisition and Outbound marketing teams to spearhead efforts across the customer lifecycle to increase customer engagement and retention, develop strategies to create segmented customer journeys, and bolster the customer experience from within marketing. You will have a vision for the best new and existing customer experiences and will lead the team to develop and deploy effective and innovative multichannel customer lifecycle programs with an agile test and learn mindset, focused on maximizing customer lifetime value, loyalty, and retention. What you'll do:

  • Define, own, execute and evolve the early customer lifecycle engagement strategy for Zulily's core ecommerce business
  • Deliver programs and strategies (e.g. offers, subscriptions, incentives) and work cross-functionally with Marketing channel teams on customer lifecycle initiatives across paid/performance, email, push, site, app, social, and other channels/devices, as relevant
  • Develop a deep understanding of Zulily's customer, the market landscape, trends, and competitors and use data to develop insights and make decisions.
  • Continuously strive to better understand customer behavior and gain actionable insights that flow into enhanced onboarding strategies and experiences
  • Work with product teams to innovate meaningful benefits or programs based on a deep understanding of our experience and integrate into onboarding and retention programs. This can include marketing enhancement and enablement initiatives such as content supply chain
  • Partner across Marketing and its business partners to share best practices and collaborate on strategies and initiatives Qualifications:
    • Expertise in creating and delivering programs, ideally with some experience in customer loyalty and/or digital subscriptions
    • Enthusiastic, passionate, and creative, thrives on thinking outside of the box to drive progress and innovation
    • Unhindered by roadblocks - ability to get into the detail, problem solve, resolve issues, and bring teams together
    • A great communicator who can tell the full story at all levels within the organization, bringing all stakeholders along with them
    • Strong analytical skills with the ability to use data and metrics to back up assumptions, recommendations and drive action
    • 10+ years' experience in Customer Lifecycle, Product Marketing, or Marketing-related Product Management roles, 3+ years' experience leading a team Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day-all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com . zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com . EEO As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance. Click Apply and log in with your existing account or create an account. This will allow you to check the status of your application at any time and receive the most up to date communications from our Talent Acquisition team. Posted 22 Days Ago Full time R50157 About Us At Qurate Retail Group you'll discover a whole world of difference! You'll feel the energy everywhere at Qurate Retail Group. We are a select group of like-minded brands, a world of individuals all driven by a shared passion for bringing joy, inspiration and humanity to shopping. Working together with integrity and purpose, in a culture like no other. When you're part of Qurate Retail Group, you'll be one of 27,000 difference makers in eight countries who help millions of customers around the world discover curated collections of unique products every single day. We are not limited by bricks and mortar or defined by any screen. We are always evolving, ever expanding and we never stand still. We rise to the occasion, discover what's next and ignite the industry. We are creating the third way to shop.

Keywords: QVC, Inc., Seattle , Director Marketing Programs & Strategy, Executive , Seattle, Washington

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