Senior Channel Marketing Manager

Company: HTC Vive
Location: Seattle
Posted on: February 21, 2021

Job Description:

About Your Next Opportunity:The--North America HTC VIVE team is looking to hire a--customer and partner-centric--marketer to lead the effort of bringing VIVE hardware products to life with some of the world's largest retail and distribution partners.This position will be responsible for--driving sell-thru by--developing--a full-funnel--retail--channel marketing--strategy at--key--US retailers--for--the--VIVE--ecosystem of products. Collaborating with Sales and Operations teams, you will define our channel--marketing and customer--experience strategies across--digital channels, affiliate networks,--visual merchandising, in addition to sales training and advocacy across regional accounts. You will also define the demand gen and promotional activities that scale first party operations through these accounts,--with focus on enterprise lead generation and consumer revenue acquisition.--The Sr. Manager, Channel Marketing will be key in successfully managing a combination of new product launches while continuing to drive--established businesses--- developing, implementing and measuring retailer specific--promotions and marketing plans. The HTC VIVE team will rely on you to be the expert on the consumer, the competition, the account-specific business drivers, our partners, and business trends for respective products in the relevant businesses. In addition, you'll have a high level of business acumen while driving the direct impacts of our marketing activity on retail partner sell thru performance and other relevant metrics. As a detail-oriented planner and strong collaborator with Sales, Merchandising and Category, you will have the support of the HTC VIVE team to do what it takes to flawlessly execute our retail channel marketing programs.Your Impact:* Evaluate and document consumer and marketplace dynamics impacting the--VR hardware--category; including breakouts by account and product. * Drive agreement on key channel objectives with sales teams and accounts.* Develop a close working relationship with the account managers, 3rd party partners, and retailer(s). * Develop marketing plans for respective retailers/partners based on collaboration with account managers and executive teams. Plans will vary by account and ensure in-store--and online--brand ownership, category assortment, promotions, merchandising, sales contest, etc.--and they will be grounded in your knowledge of the levers for driving share and revenue at the account level (e.g. on price, shelf presence, display, features, promotions, convenience, etc.). * Help to establish a Go-To-Market strategy to effectively manage product and brand presence throughout the product lifecycle, while driving the execution of activities.Your Expertise:* A mix of business planning and execution skills. * Experience developing efficient work plans for complex projects involving many groups.* Experience managing affiliate marketing programs.* Effectively coordinate and implement plans across multiple projects. * Proven experience with plan-o-grams, RSP training, Online merchandising--and marketing programs.* Experience with digital marketing practices including SEO, SEM, social, CRM and display advertising.* Excellent written and verbal communication skills. * Ability to effectively influence others in multiple groups and collaborate to achieve specific goals.Qualifications:* 8+ years' Marketing experience* 4 years' Retail experience, channel or category* BA in relevant or related fields requiredAbout HTC VIVE:HTC's VIVE REALITY mission is the convergence of humanity and technology to unleash our imagination for a better world. As a market leader in VR, HTC VIVE is the premier virtual reality (VR) platform and ecosystem that creates true-to-life VR experiences for businesses and consumers. Working at HTC VIVE will allow you highly visible and creative opportunities that directly impact the innovation of our products and advancement of the VR industry. Operating with a start-up feel, we promote a collaborative and team-oriented environment. Disrupting routine to foster engagement and innovation is celebrated, and we encourage team members at every level to demonstrate thought leadership and voice their ideas. We are proud to offer our teams a robust benefit package including Medical, Dental, Vision, Short- and Long-Term Disability, Life Insurance, 401K, paid time off, and commuter program. Join us at HTC VIVE to work, learn, experience and enjoy the world in ways beyond your imagination.HTC is an equal opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees' and applicants' time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.This organization participates in E-Verify.

Keywords: HTC Vive, Seattle , Senior Channel Marketing Manager, Executive , Seattle, Washington