Digital Marketing Manager, US Field Marketing
Company: Marketo, an Adobe Company
Posted on: February 24, 2021
Digital Marketing Manager, US Field Marketing The Digital
Marketing Manager drives digital marketing campaign execution
supporting the commercial segment in the Americas. This field
marketing role will create and execute digital marketing programs
that scale, implement best practices, utilize new tools and
platforms to foster better customer experiences, and make
continuous improvements based on data and insight. This role will
support a diverse team of field marketing leaders and support their
campaign digital execution, providing strategic insight on digital
marketing optimization to ensure campaigns meet their lead
The ideal candidate for this role will take an analytical approach
to problem solving and have a proven track record of building and
executing strategic lead generation campaigns that drive new
customer acquisition and generate pipeline. Marketing channels will
include email, virtual events, paid social, organic social, site
merchandising, and others. Experience building and executing
digital marketing campaigns in Marketo is a required
Position may be located in Seattle, WA or near any Amazon/AWS U.S.
Corp office only. Relocation offered from within the US to these
-- Lead the execution of digital marketing campaigns including
project management, build, QA, deployment, testing, and
-- Oversee intake, scoping, capacity planning, and execution
workflow for digital marketing and lead generation activities in
partnership with cross-functional internal stakeholders.
-- Lead initiatives to improve processes and productivity which
enable other digital marketers to scale with high bars on quality
-- Identify and share best practices for audience targeting and
database hygiene, email/digital marketing strategy, events,
tracking instrumentation and digital channel measurement.
-- Develop and analyze digital channel performance metrics to drive
future marketing decisions and optimize lead acquisition and
-- Oversee the creation and optimization of email, landing page,
and marketing activity program templates in Marketo, GoToWebinar,
Intrado, Uberflip, Splash, Adobe CQ and other martech tools.
-- Deliver clear, consistent, and frequent communication with Field
Marketing stakeholders to ensure ongoing clarity on strategy,
tactics, goals, and performance for digital channels.
BASIC QUALIFICATIONS -- 5+ years of experience in a high-tech B2B
demand generation/digital marketing role.
-- Bachelor's degree in Marketing or Business or comparable
-- Experience creating and executing integrated marketing lead
generation campaigns using tactics that include live and/or virtual
events, webinars, email, lead nurture programs, and CRM/sales
-- Experience building and formatting web pages and email
templates. Basic HTML/CSS skills for both email and web.
-- Hands-on experience building, launching, and reporting on
campaigns using Marketo and Salesforce.com.
-- Marketo Certified Expert or advanced experience. PREFERRED
QUALIFICATIONS -- Excellent attention to detail - required in order
to meet our high bar for customer-facing content and provide
-- Strong analytical and problem-solving skills.
-- Excellent project and time management skills.
-- Strong written and verbal communication skills.
-- Highly organized and detail-oriented with ability to prioritize
multiple projects at a team level.
-- Knowledge of testing and measurement practices to optimize ROI
and evolve strategy.
-- Track record of developing and managing multiple marketing
-- Track record of developing and executing A/B testing within
email and taking action on the results.
-- Experience developing marketing content and copy, including
-- Extensive Salesforce and Tableau experience preferred.
-- Not afraid to try new things - driven to constantly improve
-- Thrives in a fast-paced environment with the ability to pivot
quickly and problem-solve collaboratively.
-- Comfortable working in a matrixed organization, with the ability
to build relationships with stakeholders and cross-functional teams
including Product Marketing, Field Marketing and Sales.
-- Experience working with creative and operations agencies in an
Amazon is committed to a diverse and inclusive workplace. Amazon is
an equal opportunity employer and does not discriminate on the
basis of race, national origin, gender, gender identity, sexual
orientation, protected veteran status, disability, age, or other
legally protected status. For individuals with disabilities who
would like to request an accommodation, please visit
Pursuant to the San Francisco Fair Chance Ordinance, we will
consider for employment qualified applicants with arrest and
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider
for employment qualified applicants with arrest and conviction
The base pay range for this position in Colorado is $ 75k-103k per
year; however, base pay offered may vary depending on job-related
knowledge, skills, and experience. A sign-on bonus and restricted
stock units may be provided as part of the compensation package, in
addition to a full range of medical, financial, and/or other
benefits, dependent on the position offered. This information is
provided per the Colorado Equal Pay Act. Base pay information is
based on market location. Applicants should apply via Amazon's
internal or external careers site.
Keywords: Marketo, an Adobe Company, Seattle , Digital Marketing Manager, US Field Marketing, Executive , Seattle, Washington
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