Digital Marketing Manager, US Field Marketing

Company: Marketo, an Adobe Company
Location: Seattle
Posted on: February 24, 2021

Job Description:

Digital Marketing Manager, US Field Marketing The Digital Marketing Manager drives digital marketing campaign execution supporting the commercial segment in the Americas. This field marketing role will create and execute digital marketing programs that scale, implement best practices, utilize new tools and platforms to foster better customer experiences, and make continuous improvements based on data and insight. This role will support a diverse team of field marketing leaders and support their campaign digital execution, providing strategic insight on digital marketing optimization to ensure campaigns meet their lead generation goals.

The ideal candidate for this role will take an analytical approach to problem solving and have a proven track record of building and executing strategic lead generation campaigns that drive new customer acquisition and generate pipeline. Marketing channels will include email, virtual events, paid social, organic social, site merchandising, and others. Experience building and executing digital marketing campaigns in Marketo is a required qualification.

Position may be located in Seattle, WA or near any Amazon/AWS U.S. Corp office only. Relocation offered from within the US to these locations only.

Responsibilities
-- Lead the execution of digital marketing campaigns including project management, build, QA, deployment, testing, and reporting.
-- Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.
-- Lead initiatives to improve processes and productivity which enable other digital marketers to scale with high bars on quality and efficiency.
-- Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.
-- Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
-- Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo, GoToWebinar, Intrado, Uberflip, Splash, Adobe CQ and other martech tools.
-- Deliver clear, consistent, and frequent communication with Field Marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.

BASIC QUALIFICATIONS -- 5+ years of experience in a high-tech B2B demand generation/digital marketing role.
-- Bachelor's degree in Marketing or Business or comparable education/experience.
-- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live and/or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
-- Experience building and formatting web pages and email templates. Basic HTML/CSS skills for both email and web.
-- Hands-on experience building, launching, and reporting on campaigns using Marketo and Salesforce.com.
-- Marketo Certified Expert or advanced experience. PREFERRED QUALIFICATIONS -- Excellent attention to detail - required in order to meet our high bar for customer-facing content and provide flawless execution.
-- Strong analytical and problem-solving skills.
-- Excellent project and time management skills.
-- Strong written and verbal communication skills.
-- Highly organized and detail-oriented with ability to prioritize multiple projects at a team level.
-- Knowledge of testing and measurement practices to optimize ROI and evolve strategy.
-- Track record of developing and managing multiple marketing programs simultaneously.
-- Track record of developing and executing A/B testing within email and taking action on the results.
-- Experience developing marketing content and copy, including copyediting skills.
-- Extensive Salesforce and Tableau experience preferred.
-- Not afraid to try new things - driven to constantly improve results.
-- Thrives in a fast-paced environment with the ability to pivot quickly and problem-solve collaboratively.
-- Comfortable working in a matrixed organization, with the ability to build relationships with stakeholders and cross-functional teams including Product Marketing, Field Marketing and Sales.
-- Experience working with creative and operations agencies in an outsourcing capacity.


Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The base pay range for this position in Colorado is $ 75k-103k per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the Colorado Equal Pay Act. Base pay information is based on market location. Applicants should apply via Amazon's internal or external careers site.

Keywords: Marketo, an Adobe Company, Seattle , Digital Marketing Manager, US Field Marketing, Executive , Seattle, Washington