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Community Marketing Manager - Washington

Company: DICK'S Sporting Goods
Location: Seattle
Posted on: November 22, 2021

Job Description:

DescriptionThe Community Marketing Manager is responsible for creating partnerships, events, programs and initiatives at the local and territory level to uniquely brand Dick’s Sporting Goods as the #1 omni-channel retailer that serves and inspires athletes and outdoor enthusiasts. This person is responsible for driving traffic, sales and profitable results to the stores in their territory and to Additionally, a CMM is the local representative of The DICK’S Sporting Goods Foundation, managing our philanthropic strategies at the local level. They work in a cross functional capacity to maintain relationships with our corporate marketing team, The DICK’s Sporting Goods Foundation and store operations teams within assigned territories. The Community Marketing Manager develops local partnerships and engagements to provide support and make a lasting impact in communities. They are the face of our brand and The DICK’S Foundation in their local community. Community Marketing Program

  • Serve as a resource in all communities to help support active lifestyles, athletics, education and community programming for all athletes.
  • Develop and foster strong relationships that make an impact in the community, while supporting national campaigns and initiatives and bringing the company’s philanthropic strategy to life.
  • Leverage The DICK’S Sporting Foundation to impact the local community by providing equipment donations, community grants, and other programming to communities, leagues and teams in need.
  • Collaborate with corporate marketing and planning teams to develop local market plans and activations as it relates to national program objectives.
  • Negotiate sponsorships with youth sports organizations that include promotions, digital and social media, league and athlete engagement activities, signage, branding, etc.
  • Build strategic programming with sponsorships, in-store events and experiences, coupons and promotions to increase merchandise sales in store and online, traffic counts, customer conversion and maximize the return on investment and profitability. Marketing Event / Program Execution
    • Ensures execution and evaluation of all territory level (local, district, market and regional) marketing activities, national events, partnerships, new store marketing programs, in-store events and other related initiatives as needed.
    • Serve as cross-functional liaison between stores, corporate marketing, DICK’S Foundation and external partners to ensure communication and execution of programs from conception to conclusion.
    • Evaluate qualitatively and quantitatively each event/program and proactively suggest enhanced measures of success. Sponsorships/Donations/CRM
      • Serve as local representative for The DICK’S Sporting Goods Foundation and all community giving and charitable programs including the selection and distribution of Foundation grants that are earmarked for the territory.
      • Evaluate and fulfill Dick’s Sporting Goods sponsorship and donations requests from your local community.
      • Management and tracking of all sponsorship agreements and asset distribution using local CRM software program
      • Ensure proper execution of sponsorship deliverables with leagues, teams, events, etc. to maximize the return on investment Miscellaneous
        • Deliver level of excellence and professionalism on all relationships, events, and programs. Be the face of our brand in your local community.
        • Evaluate and manage territorial Community Marketing budget and related expenses.
        • Provide market intelligence, competitive information and feedback to stores/corporate to support marketing programs and initiatives within assigned territory.
        • Develop relationships with vendors, sales reps, and service organizations that do business with our company.
        • Serve as approved media trained associate capable of talking to media on behalf of DICK’S as directed by CSC Qualifications
          • Bachelor's Degree with 4-year college degree in Marketing, Advertising, Business Administration or Communications
          • 3 - 5 Years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment
          • Excellent interpersonal and team building skills
          • Ability to multi-task and work independently in a fast-paced environment
          • Flexible availability in work schedule including some nights, weekends and holidays. Some travel within territory required

Keywords: DICK'S Sporting Goods, Seattle , Community Marketing Manager - Washington, Executive , Seattle, Washington

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