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Sr. Manager, Product Marketing - NEO (Remote)

Company: Freshworks
Location: Seattle
Posted on: January 15, 2022

Job Description:

Company Description

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering affordable, quick to implement, and designed software for the end-user. More than 50,000 companies -- from startups to public companies -- worldwide use Freshworks software-as-a-service to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

Job Description

Freshworks is seeking an experienced Manager of Product Marketing to develop and execute marketing strategies for the Freshworks Neo Platform Marketplace. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with technology and developer platforms.

  • Messaging & Positioning - Develop feature positioning and messaging that resonates with customers, partners, developers and differentiates our organization in the market
  • Content development - Conceptualize and create educational product and solution content for a variety of platforms with targeted focus on the developer persona.
  • Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market.
  • Sales enablement - Communicate value proposition and provide high-value sales tools, sales plays, training, and collateral.
  • Customer Engagement - Develop an understanding of our buyer personas through customer interactions and champion customer voice to product management and engineering teams.
  • Evangelism - Serve as a company spokesperson and go-to thought leader for Freshworks Neo platform marketplace. Drive and conduct interactive sessions, events focused on building the developer and partner ecosystem.
  • Community development - Build a thriving community of developers and partners to increase app adoption, engagement
  • Launches - Manage platform marketplace launches, release process across product, sales, customer support and other stakeholders.
  • Campaigns - Own campaigns to increase marketplace adoption. Architect, manage, sign-off campaign messaging, brand videos, digital strategy with cross functional teams
  • Internal alignment - Evangelize the platform story across different business units in the company and guide teams on articulating how the platform augments other Freshworks products. Collaborate with other internal teams to power-up marketing and growth campaigns with targeted buyer persona understanding, industry knowledge, and product expertise.
  • People Management - Manage, mentor and lead a team of Product Marketing Managers. Create templates for deliverables, coach, and ensure high quality deliverables.

    Qualifications

    • 5-7 years prior experience in sales enablement/product marketing
    • Product Marketing Experience with technology/developer platforms preferred
    • Experience with managing a team of 2+ Product Marketers preferred
    • An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
    • Ability to effectively lead, inspire, and mentor direct and indirect reports
    • Proven experience creating marketing plans encompassing strategy, customer research,
    • competitive analysis, product requirements, messaging, pricing, etc.
    • Outstanding written, oral and presentation communications skills with strong attention to detail
    • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
    • Bachelor's degree, MBA preferred

      Additional Information

      At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

      At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Keywords: Freshworks, Seattle , Sr. Manager, Product Marketing - NEO (Remote), Executive , Seattle, Washington

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