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Senior Manager, Demand Generation

Company: Payscale
Location: Seattle
Posted on: January 16, 2022

Job Description:

Company Description

As the industry leader in compensation data and technology, Payscale helps organizations #getpayright. Payscale is the only technology solution for managing compensation that provides multiple streams of fresh, transparently curated and validated salary data. Combined with modeling engines that learn continuously and generate recommendations and insight, Payscale empowers HR to price jobs and adjust compensation to reflect real-time changes in the market - all on one trusted data platform. With Payscale's Adaptive Compensation Advantage, teams operate with efficiency, focused on outcomes rather than manual data management. To learn how companies like The Washington Post, Perry Ellis International, United Healthcare and The New York Times rely on PayScale to attract and retain top talent, motivate and engage employees and plan their future workforce, visit

Job Description

The Senior Manager, Demand Generation is instrumental in leading the team responsible for driving new business and customer demand through hyper-targeted campaigns. This position requires a savvy marketing leader who wants to continually test, lean on the data, and collaborate across functions to continually find new ways of reaching target audiences and building pipeline, at scale. The ideal candidate is a SaaS, demand generation expert, who is highly analytical, strong people manager, and can operate at both the strategic and tactical level.

This role reports into VP, Revenue Marketing and is a high impact/high visibility opportunity to join and lead a best-in-class team.

Key Responsibilities

  • Manage new business and customer demand generation engine to fuel pipeline growth
  • Own creation and execution of innovative marketing strategies, partnering with Sales, Product and Corporate Marketing; also working closely on broader GTM, buyer personas, value-based messaging
  • Lead a high preforming, metrics-driven team to drive growth through integrated, multi-tiered demand generation campaigns
  • Elevate automation tracks, continually adding layers of content & experiences to optimize performance; refine segmented approach of SMB through Enterprise segments
  • Ensure consistent inbound and outbound touchpoints across customer lifecycles, focusing on revenue opportunity
  • Utilize data-driven decision making and lead qualification
  • Optimize the demand gen funnel, refining accountability, attribution, and reporting
  • Own defined % of new business and customer pipeline through contributions of intent based, inbound leads
  • Work closely with sales leaders on shared revenue goals to derive insights and drive leads to conversion
  • Continually dive into the analytics; report out performance and forecasts to leadership on regular basis

    • Have -5-8 years of B2B marketing experience developing and executing omnichannel marketing campaigns
    • Are a strong leader, with desire to grow, scale and manage a strong team
    • Have a passion for customers, with experience running lifecycle and demand initiatives at scale
    • Thrive on the ability to keep a real-time pulse on campaigns, continually interpret and apply findings to optimize performance
    • Work well cross functionally, partnering with leaders from sales, product, and operations organizations to obtain shared success
    • Are familiar with marketing automation tools (preferably Marketo), CRM (preferably web analytics, and business intelligence (preferably Tableau)
    • Constantly show your bias toward action; driving results and innovation is your preferred path forward
    • Have a bachelor's degree (preferably in marketing-related field), while continuing to deep dive into market and industry trends, innovative methodologies, etc.
      Additional Information

      Benefits And Perks - The Highlights

      All around awesome culture where together we strive to:
      • Pursue excellence every day
      • Create customer value
      • Compete to win (and lose!) as a team
        As part of our culture of transparency and commitment to employee engagement, we have several programs and resources such as:
        • Regular virtual company meetings
        • Coffee chats
        • Table for 4 Executive conversation
        • Spirit Week
        • Pulsing tools for continuous conversations to drive performance and career growth
        • Strengths based tools designed to help employees engage with peers and managers, supported through a program called StandOut
        • Access to top notch learning courses for all employees through LinkedIn Learning
        • As well as constant re-evaluation of what our employees need to be successful at work!
          Our More Standard Benefits Include
          • Flexible Paid Time Off program - most employees average around 3 weeks per year
          • 14 paid holidays including Independence Week, Juneteenth and World Mental Health Day
          • 3 comprehensive health plans to fit your unique needs; plans have up to 100% company-paid premium coverage for employee Medical, Dental and Vision
          • Access to Premera's Healthcare Services including an Employee Assistance Program (EAP), 24-hour Nurse Hotline, Telehealth (Doctor on Demand), Talkspace, and other virtual care options
          • Flexible Spending Account (FSA) options for pre-tax employee allocations towards: Medical, Dependent Care, Parking, and Transit
          • Company Paid Short Term Disability, Long Term Disability, and Life Insurance
          • Comprehensive Paid Parental / Adoption Leave program
          • 401k program with fully vested, immediate company match
            Equal Opportunity Employer: We embrace equal employment opportunity.

            PayScale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

Keywords: Payscale, Seattle , Senior Manager, Demand Generation, Executive , Seattle, Washington

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