Clinical Marketing Manager - Imaging & Scanning Solutions

Company: Verathon
Location: Bothell
Posted on: January 16, 2022

Job Description:

Clinical Marketing Manager - Imaging and Scanning SolutionsVerathon is seeking an experienced Clinical Marketing Manager to lead clinical marketing initiatives for the Imaging and Scanning Solutions (ISS) business. Verathon introduced the first BladderScan Bladder Volume Ultrasound (BVM) Instrument nearly 33 years ago and has helped shaping the landscape for bladder management and continence care. Verathon has unique and advanced imaging capabilities, allowing expansion in an array of new clinical applications to help solve the most fundamental healthcare challenges.Verathon understands that its a new world. The landscape of healthcare has shifted dramatically, and the effects across the care ecosystem are profound. So are the opportunities. As hospitals face increasing pressure to deliver better economic outcomes while they strive to improve patient care, Verathon is ready. With the right solutionsenduring solutions, backed by exceptional service from the industry leader, and engineered to meet the very different, very real needs of doctors, nurses, biomedical engineers, and administrators. Solutions are chosen because of how they perform when it truly matters, helping healthcare providers make a real impact.Your Role: As the Clinical Marketing Manager for Verathon you will represent the Voice of Customer for our ISS business. You will be expected to establish and maintain strong Key Opinion Leader (KOL) relationships with healthcare professionals and organizations. This individual will represent, and champion clinical applications support needs for customers and is also expected to participate in new product development, clinical studies and potential business development activities. They are expected to improve the overall customer experience by focusing on clinical uses, education and gathering customer insight. You will work closely within the organization (i.e.: Sales, Service, Marketing, R&D, etc.) to ensure customer's needs and product development are on track.The Clinical Marketing Manager reports to the Director of Marketing for the ISS business, and will be based at our global headquarters in Bothell, WA.Principal Responsibilities:

• Provide global clinical marketing direction for the Imaging & Scanning Solutions product lines, both existing and emerging.
• Serve as the subject matter expert and resource for all clinical issues.
• Identify and develop long term relationships with Key Opinion Leaders (KOL). Develop strong understanding of global customer environments through voice-of-the-customer analyses and KOL as well medical advisor relationships. Lead market research where needed.
• Establish, drive and participate in meetings of scientific advisors on clinical strategy and protocol development.
• Ensure accomplishment of key clinical milestones. Assist in identifying, qualifying, and initiating clinical sites, and ensures quality of data collection, including conducting quality assurance of data monitoring.
• Create investigational plans, clinical study protocols and infrastructure for conducting studies.
• Participate in the budget preparation for clinical studies and monitor performance of the budget.
• Provide cross-functional training to support marketing management and sales training needs.
• Create initiatives to expand knowledge of clinical information with customers and internal stakeholders (primarily sales and marketing) including development of content such as clinical summaries, promotional materials, and training presentations.
• Lead clinical marketing at trade shows and other training and marketing events, which may include presentations and event creation/coordination with Key Opinion Leaders.Knowledge, Skills, and Abilities:
  • Diagnostic ultrasound experience required
  • Current ARDMS or equivalent credentials in relevant field(s) (RN, RDMS, RDCS, RVT, RMSK)
  • A minimum of 5 years of clinical marketing or relevant experience, preferably in Medical Devices Previous experience working in the imaging (Ultrasound) space required
  • Current license appropriate to field of expertise (preferred)
  • Global clinical trial experience preferred.
  • Self-motivated, self-directing, strong attention to detail with exceptional organizational, planning and project/product management skills
  • Proven ability to effectively engage and/or develop trusted partner relationships with medical advisors, medical experts, clinicians and or Key Opinion Leaders.
  • Collaborative skills with prior success in influencing and persuading others who are not direct reports, preferably in a matrix organization.
  • Clinical teaching/in servicing experience desired
  • Flexibility and tolerance of ambiguity
  • Outstanding interpersonal and communication skills, both verbal and written. Collaborator and team player
  • Excellent (analytical) problem solving and decision-making skills
  • 20-25% domestic / international travelVerathon is a global medical device company focused on supporting customers by being their trusted partner, delivering high-quality products that endure over time and ensure clinical and economic utility. Two areas where Verathon has significantly impacted patient care, and become the market leader in each, are bladder volume measurement and airway management. The companys BladderScan portable ultrasound and GlideScope video laryngoscopy systems effectively address unmet needs for healthcare providers and meaningfully raise the standard of care for patients. Verathon, a subsidiary of Roper Technologies, is headquartered in Bothell, Washington, and has international subsidiaries in Canada, Europe and Asia. For more information, please visit www.verathon.com.Verathon is a medical device company and the health and safety of our customers and employees is our highest priority. Our mission: We are Verathon. Proud to deliver innovative and specialized medical solutions that empower health care providers to improve and extend patients lives. In support of our mission and nature of our business, Verathon has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our customers and employees. As a condition of employment, all employees based in the U.S. are required to be fully vaccinated for COVID-19 prior to starting employment at Verathon. Proof of full COVID-19 vaccination will be required prior to joining Verathon. Verathon is an equal opportunity employer and strongly supports diversity in the workplace. We believe that diverse ideas, opinions and perspectives will build a strong foundation for success. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Verathon will be based on merit, qualifications, and abilities. Verathon does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law build a strong foundation for success.by Jobble

Keywords: Verathon, Seattle , Clinical Marketing Manager - Imaging & Scanning Solutions, Executive , Bothell, Washington