DIRECTOR OF STRATEGIC COMMUNICATIONS AND INTEGRATED MARKETING
Company: NCAA (National Collegiate Athletic Association)
Posted on: May 14, 2022
As a UW employee, you have a unique opportunity to change lives
on our campuses, in our state and around the world. UW employees
offer their boundless energy, creative problem solving skills and
dedication to build stronger minds and a healthier world. UW
faculty and staff also enjoy outstanding benefits, professional
growth opportunities and unique resources in an environment noted
for diversity, intellectual excitement, artistic pursuits and
natural beauty. Student Life has an outstanding opportunity for a
Director of Strategic Communications and Integrated Marketing. -
The Director of Strategic Communications & Integrated Marketing is
responsible for the creative development and execution of the
strategic marketing and communications plan for The Office of the
Vice President for Student Life. The priority of this role is to
effectively communicate the story of Student Life though the Office
of the Vice President to multiple audiences in order to increase
awareness of and generate private support for the division's
mission. The scope of the work includes the strategic development
and dissemination of communications in multiple mediums to educate
students, colleagues, campus leaders, donors, alumni, and the
general public about the Student Life programs, services, impact,
and opportunities for philanthropic partnership. This position
requires an ability to strategize and plan. - Strong technical and
writing skills are critical, and an eye for aesthetics and basic
competence to create marketing collateral will provide a foundation
for success. The position will be responsible for all communication
channels and collateral for the Office of the Vice President for
Student Life and its related priorities. - It will oversee digital
communication, websites and social media, print materials, and the
development of executive messages in order to shape the division's
brand and achieve goals for service delivery, relationship
building, and fundraising. The Director of Strategic Communications
& Integrated Marketing must be a self-starter with a creative
approach to communicate Student Life's priorities to diverse
audiences. This role will have significant independence and also
require significant collaboration across campus in the development
and implementation of the communications strategy for the Office of
the Vice President. - Building a comprehensive strategy that
integrates division, departmental, and partner messages into a
cohesive strategy will involve relationship building,
collaboration, synthesizing multiple priorities and messages, and
ultimately the ability to independently produce deliverables.
Duties and Responsibilities:
- Develop and implement a Division of Student Life marketing and
communications plan that incorporates all appropriate channels
including e-mail, websites, social media, print, video, speaking
opportunities, and emerging communication technologies. Cultivate
and promote the public image and brand of the Office of the Vice
President for Student Life and the Division more broadly. - Manage
all marketing and communication channels and collateral emanating
from the Office of the Vice President for Student Life.
- Advise Student Life executive leadership on key communication
opportunities and approaches. Write, review and edit announcements,
statements, newsletters, press releases, reports, and other
communications on behalf of the Vice President/Office of the Vice
President for Student Life.
- Collaborate with the Student Life advancement teams to produce
campaign case statements and materials and to support events,
stewardship/donor recognition activities, and cultivation
- Serve as a resource to - Student Life departments to develop
communication strategy and messaging that is aligned with UW and
Student Life brand priorities and help identify means to produce
necessary collateral. - Establish procedures and protocols that
allow division staff and campus partners to effectively utilize
communication channels and tools owned by the Office of the Vice
President for Student Life. Develop templates and tools that can be
used broadly by Student Life departments whose staff may or may not
include individuals with training in marketing and communications.
- Hire, train, and supervise a social media student intern,
contract student employees, and student volunteers to support the
development of marketing and communication collateral.
- Identify vendors, contractors, or students to support the
development of collateral and execution of strategy.
- Establish metrics for communications programs; demonstrate
effectiveness through assessment and evaluation.
- Manage annual marketing/communications budget.
- Participate in and contribute to committees and
marketing/communications learning communities in the division.
- Perform related duties as required. Lead Responsibilities: The
Director of Strategic Communications & Integrated Marketing will
serve as the marketing/communications point person and chief
strategist for Student Life. The position will manage all
communications channels for events, print communications,
e-communications, website and social media as well as write and
edit content for web, e-newsletters, presentations and general
communications. Supervisory Responsibilities: This position will
supervise student interns and volunteers. As a UW employee, you
will enjoy generous benefits and work/life programs. For a complete
description of our benefits for this position, please visit our
website, Required Qualifications:
- Bachelor's degree in English, Journalism, Communications,
Education, Public Affairs or related field and 4-5 years of related
- Diverse experiences in communications, marketing, or public
- Proven competence in one or more of the following - strategic
e-mail communications, social media, graphic design and layout, web
- Proven expertise writing case statements, proposals, or
- Working proficiency with Adobe Creative Suite, Photoshop,
InDesign, Illustrator, and Microsoft Office Programs.
- Experience developing targeted messages and communications for
- Strong interpersonal skills and customer service. Poised,
professional manner with the ability to express oneself clearly and
empathetically in interactions with others in all forms of
communications, verbal and written, one-on-one and group, etc.
Ability to communicate in a direct and professional manner that
resolves differences. Ability to interact at all levels of the
organization. Ability to grasp the landscape within an organization
and navigate appropriately.
- Demonstrated ability to build and maintain positive
relationships and actively contribute as a member of working teams
to achieve results.
- Ability to work independently, solve problems, take initiative,
set priorities and handle multiple projects efficiently and
effectively. Takes responsibility and initiative to set and meet
the goals, objectives, and obligations of the role while
representing the mission, vision, and values of the
- Ability to gather disparate information and distill key points;
ability to develop material that conveys emotion; ability to deftly
leverage the written word, visual imagery, and data to communicate
- Demonstrated creativity, organizational ability, and strong
attention to detail. Ability to make decisions in ambiguous
situations, exercise good judgment based on information and
analysis in a fast-paced, dynamic, and deadline-driven environment
in an organized and professional manner.
- Demonstrated sound judgment and ability to maintain confidences
and protect confidential information; acts in a selfless manner and
models ethical values of the UW.
- Values the UW's commitment to inclusiveness. Demonstrates
respect and commitment to diversity. Equivalent
education/experience will substitute for all minimum qualifications
except when there are legal requirements, such as a
license/certification/registration. Desired Qualifications:
- Master's degree in communications, digital and new media, user
interface, or a related field.
- Experience with executive level communications.
- Experience in the fundraising field and/or with donor
- Experience managing communications efforts for and during
- Experience working in a higher education or non-profit
- Professional experience managing a budget.
- Experience supervising students, volunteers, or staff.
Application Process: The application process for UW positions may
include completion of a variety of online assessments to obtain
additional information that will be used in the evaluation process.
- These assessments may include Workforce Authorization, Cover
Letter and/or others. - Any assessments that you need to complete
will appear on your screen as soon as you select "Apply to this
position". Once you begin an assessment, it must be completed at
that time; if you do not complete the assessment you will be
prompted to do so the next time you access your "My Jobs" page. If
you select to take it later, it will appear on your "My Jobs" page
to take when you are ready. Please note that your application will
not be reviewed, and you will not be considered for this position
until all required assessments have been completed.
Keywords: NCAA (National Collegiate Athletic Association), Seattle , DIRECTOR OF STRATEGIC COMMUNICATIONS AND INTEGRATED MARKETING, Executive , Seattle, Washington
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