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Senior Manager of Marketing & E-Commerce

Company: Cesna Recruitment experts worldwide
Location: Seattle
Posted on: May 15, 2022

Job Description:

Summary Leads all business development marketing activities of the organization in support of all aspects of the ecommerce business. This includes strategizing, planning, developing, and executing content plans, overseeing the generation of promotional materials and campaigns, monitoring performance analytics, website traffic and product performance, among other things. Directs the overall marketing efforts including support of product marketing, market research, internet-related marketing, and advertising. Will oversee performance of market analyses; participate in trade shows and industry-related events as a representative of the organization. This position is also responsible for working with U management to gather the marketing priorities and content and molding this direction into finished communication. Essential Duties And Responsibilities Manages and oversee the organization's e-commerce business efforts and resources and provides leadership to ensure production and quality of work meets company goals and standards. Collaborates with senior management and staff on the design and implementation of website marketing plans. Develops plans and project on various marketing strategies to promote services to online customers to assure achievement of sales/business development strategies and goals. Orchestrate all aspects of a strategic ecommerce plan. Combine existing expertise in sales, marketing, technology, and management to deliver a superior brand and shopping experience for all customers. Oversee the ecommerce website of a brand. Manage the overall user experience, including site navigation, content development, checkout funnel and promotional campaigns. Be a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure QA and timely publishing of all web content. Participate in building and directing a team of ecommerce professionals that can effectively help develop and execute creative ecommerce solutions. Direct integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines. Own and manage Internet marketing solutions, social media integration, SEO and other monitoring methodologies and analytics. Provide thought leadership, innovation, and process optimization initiatives such as implementing ecommerce software and other industry best practices. Identify new areas of ecommerce opportunity beyond current brand offering. See to it that all the online transactions are carried out according to the rules decided by the government. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Required Education And Experience Bachelor---s or master---s degree in marketing, in business or a related field or equivalent experience Seasoned professional in the digital retailing market, B2B and B2C experience a plus. A self-described data wizard-able to interpret data and draw conclusions to implement new ecommerce strategies. Customer Research and Data: Knowledge of researching and managing the research of consumer opinions and marketing approaches to aid in performance measurement. Proven leader with experience both managing teams and execution of large eCommerce projects. Strong leadership & team building skills. Team Leadership: Demonstrated ability to lead a full-scope marketing team and cross-functional project team throughout development and execution of a marketing project. Proven strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives. Proven success developing, executing, and maintaining sophisticated digital commerce brand strategies by leveraging Proven general business management ability including marketing, finance, and people management as they apply to a sales/business development group. Excellent verbal and written communications skills Excellent analytical and problem-solving skills and project/time management Proven organizational abilities and presentation skills. Exceptional interpersonal skills. Positive attitude, ability to create, maintain, and manage multiple projects while maintaining strong attention to detail. Proven working experience in marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Minimum of 7 years of experience leading effective Marketing and Promotions efforts Deep interest and knowledge in blogs and social media/content marketing. SUPERVISORY RESPONSIBILITY Leads the marketing team. TRAVEL Occasional travel required. Powered by JazzHR YXpAcubTir

Keywords: Cesna Recruitment experts worldwide, Seattle , Senior Manager of Marketing & E-Commerce, Executive , Seattle, Washington

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