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SEO Product Manager

Company: Dribbble
Location: Seattle
Posted on: May 16, 2022

Job Description:

About Us:Founded in 2009, Dribbble is the top global community for designers and creative professionals and an inspiration destination for over a hundred million people every year. We're empowering creatives around the world to make a living doing what they love. Our mission is to provide support at every stage of a creative's journey; whether that's freelancing, selling their physical and digital goods on our marketplace, or being hired by some of the world's leading design-forward companies.
With many jobs, you have to pick between having a huge impact on the organization (small team) or having a huge impact on the world (big product), but at Dribbble - you get to do both, as part of a highly collaborative team, working on one of the world's top 1000 websites.At Dribbble, we serve a global community and we need a diverse team to do that successfully. Women, people of colour, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. We provide an accessible candidate experience, and if you need any accommodations or adjustments throughout the interview process and beyond, please let us know. We're dedicated to fostering an inclusive and diverse environment for employees from all walks of life.
We're building a fully remote team across North America (Canada & the US). We believe that creative collaboration can happen anywhere, and that working remotely shouldn't have to mean sacrificing a sense of cohesion, community, and connection. We've seen that by combining thoughtful collaboration, frequent communication, and the freedom for people to be their authentic selves, you can do your best work and inspire others to do the same.
About the Role:As our SEO Product Manager, you will be responsible for ideating, scoping and driving the roadmap for technical SEO initiatives including internationalization. You will be leading projects that span across design and engineering. We're looking for someone who is highly passionate about the industry-you love all things organic search, stay up to date on all technical standards, and evangelize it across the organization.Working at the crossroads of the Product, Engineering, Growth, and Leadership teams and reporting to the VP of Product, the Product Manager will play a key role in setting and executing on our SEO and internationalization strategy.
As a self-starter and a confident communicator, you're comfortable presenting to executives and walking engineers through detailed project requirements, as well as building effective relationships with stakeholders. No detail escapes your attention; as a problem solver and a persistent investigator, you're able to identify the root causes of changes in key metrics and run tests to validate your hypotheses.
As an SEO Product Manager, you'll be responsible for:

  • Growing our organic search channel-this is our most important channel and you'll be responsible for driving growth in key metrics for organic search.
  • Building and maintaining a high-level strategic vision for organic search. You'll develop a detailed channel roadmap that works to bring that vision to life across all SEO disciplines-technical, content, etc.
  • Leadership on site architecture improvements to benefit SEO, and improving our IA to drive steadily improving technical outcomes.
  • Partnering with product, design, engineering and analytics teams to execute strategic projects against the organic search roadmap. You'll also need to quantify and measure the impact of your work and define a timeline for those outcomes. You're also expected to tie the value of organic search to broader marketing team and company-wide goals.
  • Reviewing and providing recommendations/feedback on various team's roadmaps, auditing technical & strategic impact to organic search. This also includes QAing outgoing work to ensure "do no harm" for organic search and partnering with engineering to find the best path forward.
  • Developing and driving our external backlinking strategy to help bring high quality traffic to our site and drive new business to the marketplace.
  • Creating and maintaining a backlog of work associated with organic search improvements, generated through onsite audits and contemplative analysis.
  • Building all project documentation from high-level summaries for executives to individual requirements for engineers.
  • Analyzing & monitoring analytics tools associated with organic search, looking for trends, impact from recent work or consequences of industry changes.
  • Creating and owning a strong narrative about organic search and its performance. Develop a strong opinion on relevant KPIs and measure against them tirelessly.
  • Working to level-up the understanding of organic search across the organization. This includes sharing projects with the team, reporting on results, and finding opportunities to educate your peers and cultivating alignment around organic search holistically.
    We're looking for:
    • Relevant experience: You have 4+ years of professional experience in SEO, with particular emphasis on technical SEO.
    • A proven track record of successfully developing, managing, and implementing successful large-scale SEO initiatives and delivering effective results.
    • Extensive knowledge of today's SEO best practices, search engine algorithms and ranking strategies. You have a passion for staying on top of news and trends in SEO and online marketing.
    • Experience in managing websites with a million+ indexed pages. You are experienced in auditing sites of this size, building scalable solutions that require less on-going maintenance and measuring impact at scale.
    • Direct experience with two-sided marketplaces or user generated content sites is a huge plus.
    • A deep understanding and experience working with retail and ecommerce brands. You're comfortable working with category, product and content pages and how they fit together in an overall strategy.
    • An understanding of acquisition and top of the funnel, and where organic search fits into the mix and how it plays with other channels to create a comprehensive strategy.
    • Experience working with large datasets. You know what to look for, and have the ability to spot a trend others might miss.
    • Someone who is detail-oriented, process-driven, and organized. Building comprehensive documents and project requirements, keeping multiple projects moving forward simultaneously, and maintaining timely communication to outside teams is second nature to you.
    • An extensive understanding of critical SEO analytics and research platforms, such as Google Search Console (and API), Google Analytics, Google Adwords Keyword Tool, etc. You also have familiarity with various third party SEO analytics solutions such as Moz, Ahrefs, SEMrush, Screaming Frog, STAT Search Analytics, etc.
      BenefitsAt Dribbble, you'll join a diverse team dedicated to learning, teaching, and growing; as individuals, as a team, as a business, and as a community. As a workplace, we pride ourselves on doing right by our employees, and have a benefits package that makes being a part of the Dribbble team a dream job and something to be really proud of:
      • 100% remote: so you can work where you feel most comfortable and inspired.
      • Stay healthy: generous medical and dental for both you and your dependents.
      • Relax and unwind: with plenty of paid vacation, and paid sick time for when you need it.
      • Paid volunteer days: for you to spend giving back to non profits/organizations that are important to you.
      • Celebrate: we observe both US and Canadian holidays - and a whole week of rest in December.
      • Family leave: Paid time off for when your family grows.
      • Save up: put pre-tax savings into a 401k/RRSP - we'll match a portion of your contributions.
      • Fitness fund: to help you feel your very best.
      • Equipment fund: so you can deck out your home office.
      • Monthly coffee budget: Grab that latte - it's on us.
      • Learning and development: Keep growing with paid courses, books, and conferences.
      • Hang out: we get together at least once a year for some in-person face time.
      • Pro tools: MacBook Pro (or Air) and all the tools you need to do a great job.

Keywords: Dribbble, Seattle , SEO Product Manager, Executive , Seattle, Washington

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