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Website Optimization Manager

Company: Payscale
Location: Seattle
Posted on: May 16, 2022

Job Description:

Company Description

As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees and businesses get pay right, and make sustainable fair pay a reality. Empowering more than 53 percent of the Fortune 500 in 198 countries, Payscale provides a combination of data-driven insights, best-in-class services and innovative software to enable organizations such as Angel City Football Club, Perry Ellis International, United Healthcare, Vista and The Washington Post to make fair and appropriate pay decisions. Pay is powerful. To learn more, visit www.payscale.com

Job Description

Job Description

The Website Optimization Manager is instrumental in managing the Payscale.com B2B web properties. The ideal candidate will have a passion for all things web and digital, showing deep experience with testing, personalization web, and content management. An eagerness to dive in and lean on the data is welcome, with focus to continually optimize conversions, target audience journeys, and, overall, increase pipeline generated for Payscale.

This role reports into Payscale's Senior Manager, Digital Strategy and is a high impact/high visibility opportunity to join and lead a best-in-class Revenue Marketing team.

Key Responsibilities

  • Own strategy and execution of website testing, site optimization, content management, and site maintenance
  • Partner with the Digital Strategy and Demand Generation teams to ideate, concept, and implement initiatives that will improve intent-based web conversions
  • Leverage web analytics tools (GA, Bizable, etc) to provide data-driven recommendations to demand generation functional areas with focus on improving website engagement and CRO; run day-to-day conversion optimization programs to continually refine strategy
  • Develop, manage, and report on multivariate tests to drive more qualified leads, track visitor journeys, and overall improve site structure and CTAs
  • Partner with Digital Strategy and Demand Gen team's to evolve and scale personalization and customer experience delivered to core audiences across payscale.com; leverage Optimizely, Chatbot, etc to execute
  • Partner with Digital team to ensure web optimizations align with cross-channel initiatives
  • Work with marketing analytics and ops teams to develop relevant site metrics and KPIs to evaluate website and funnel performance
  • Monitor site performance metrics and manage WPEngine as needed (page load speed, responsiveness, bounce rates, time on page, session times, etc)
    Experience

    Qualifications
    • Have 5 years proven experience driving performance on high traffic B2B websites
    • Experience with A/B frameworks and tools (VWO, Optimizely, etc)
    • Familiarity with personalization tools (Optimizely, Demand Base, 6sense, etc)
    • Embedded in Google Analytics and/or other digital analysis tools
    • Strong familiarity with Web CMS (preferably WPEngine)
    • Ability to understand and analyze SEO/SEM/PPC technical and content strategies
    • Knowledge of HTML/CSS
    • Ability to develop strong relationships with stakeholders and key project team members
      Additional Information

      Benefits and Perks - The Highlights:

      All Around Awesome Culture Where Together We Strive To
      • Pursue excellence every day
      • Create customer value
      • Compete to win (and lose!) as a team
        As part of our culture of transparency and commitment to employee engagement, we have several programs and resources such as:
        • Regular virtual company meetings
        • Coffee chats
        • Table for 4 Executive conversation
        • Spirit Week
        • Pulsing tools for continuous conversations to drive performance and career growth
        • Strengths based tools designed to help employees engage with peers and managers, supported through a program called StandOut
        • Access to top notch learning courses for all employees through LinkedIn Learning
        • As well as constant re-evaluation of what our employees need to be successful at work!
          Our More Standard Benefits Include
          • Discretionary Paid Time Off - Giving employees the flexibility they need to rest, relax and recharge away from work
          • 15 paid holidays including Independence Week, Juneteenth and World Mental Health Day
          • 3 comprehensive health plans to fit your unique needs; plans have up to 100% company-paid premium coverage for employee Medical, Dental and Vision
          • Access to Premera's Healthcare Services including an Employee Assistance Program (EAP), 24-hour Nurse Hotline, Telehealth (Doctor on Demand), Talkspace, and other virtual care options
          • FSA and HSA options for pre-tax employee allocations towards: Medical, Dependent Care, Parking, and Transit
          • Company Paid Short Term Disability, Long Term Disability, and Life Insurance
          • Comprehensive Paid Parental / Adoption Leave program
          • 401k program with fully vested, immediate company match
            Additional Highlights
            • Voted Seattle's and Boston's best places to work according to Built In 2022.
            • Voted one of Seattle's companies with the best benefits according to Built In 2022.
              Equal Opportunity Employer: We embrace equal employment opportunity.

              PayScale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

Keywords: Payscale, Seattle , Website Optimization Manager, Executive , Seattle, Washington

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