Program Manager, Digital Marketing

Company: realtor.com
Location: Seattle
Posted on: May 16, 2022

Job Description:

Want to join a fast-paced, cross-functional team that's delivering the future of homebuying to consumers? Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone. Realtor.com is the leading destination to discover your perfect home. We have the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals.
About the team and the role:
At Realtor.com we're building an expert in-house advertising team to build the most effective advertising strategies in the industry. We are looking for a Program Manager, Marketing, to advance our culture of Agile testing across all marketing channels including performance and brand strategies (SEM, Facebook, YouTube, Display, OOH, TV, and more).
What you'll be doing:

Own and lead our Agile testing program across all paid digital marketing channels reporting directly to the VP of Media
Work closely with marketing channel leaders to identify, prioritize, and execute marketing tests with the highest impact. Coordinate with analytics, marketing SMEs, vendors, and other stakeholders
Track and enforce all Agile marketing deadlines and lead all Agile marketing ceremonies including facilitation, ideation, planning, kickoffs, etc
Establish and refine processes to ensure high test quality
Act as liaison between Pod and expertise hubs to resolve blockers
Prepare and consolidate results to leadership

Qualifications:

8 years of related experience or 6 years and a Master's degree
Experience in Agile workflows or leading cross-functional pods
Experience in advertising traditional and digital media
History of tracking and managing cross platform efforts and initiatives
Strong quantitative skills - ability to use data to develop and measure marketing test in collaboration analytics team

Personal characteristics:

Ability to communicate effectively to leadership and clearly communicate complex strategies to a non-technical audience
Understanding of experimentation design, can communicate and advocate for good test design with analytics' team support
Willingness to hold people accountable to deadlines and quality of work
Thrive in a fast-paced environment with an ability to change direction and meet deadlines
Curious, passionate about solving difficult problems, and comfortable working in gray areas where data is messy or incomplete

-
About -realtor.com
At -realtor.com -, we believe that everyone deserves a home of their own. We're a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we're there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we'd love to have you join our team to help.
We've got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we're hoping you'll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone. - -
-
Let's make a difference, together. For Real.
-

Keywords: realtor.com, Seattle , Program Manager, Digital Marketing, Executive , Seattle, Washington