Director, Analysis & Insights
Company: Merkle - Cardinal Path
Location: Seattle
Posted on: June 24, 2022
Job Description:
Job Description
"Remote Opportunity"
The Director of the Analysis & Insights team is responsible for
developing and managing the delivery team to ensure consistency and
repeated best practices, innovation and data-informed
decision-making. This role will be focused on leading a project
team to ensure that analytics is delivering significant value to
the client organization.
Client Delivery
- Educate stakeholders on best practices and proper use of
digital data and analytics to help make informed decisions
- Direct the evaluation and selection of digital analytics
technologies based on established criteria to satisfy client
business needs
- Communicate complex digital data insights to the client to
support decision making
- Direct the development of test methodologies based on analytic
requirements
- Provide strategic perspectives and develop necessary frameworks
for key areas (marketing effectiveness, attribution, governance,
testing & optimization, personalization) for guidance and to
promote organizational objectives
- Proactively manage and foster client relationships by acting as
a strategic advisor to the client using a keen understanding of the
client's business and marketing objectives, not only the current
project
- Conduct regular client communication, expectation setting and
management, as well as providing strategic direction
- Proactively identify potential issues and provide solutions to
correct any scope/budget deviations
Development & Mentorship
- Mentor with the members of the DI team, from junior to senior
to help them improve their understanding of the DI industry,
improve their client communication skills, create professional
development plans and better understand how our DI offerings fit
into the big picture for our clients
- Work with the internal team and clients by helping the teams
apply our thought leadership in ways that will deliver on our
clients' business goals in innovative ways
- Ongoing practice and process development looking for ways to
improve and streamline Cardinal Path's processes to not only
deliver a superior service to our clients, but also to improve our
efficiency and profitability
Business Development & Account Strategy
- Identify and cultivate new business opportunities with existing
and new clients by promoting ideas that align with client's
business, consumer and brand objectives across all domains within
Cardinal Path's offerings
- Conduct and actively use strategic client planning to identify
growth opportunities
- Participate in client pitches and provide scope, technical and
subject matter expertise
- Assist in developing and delivering proposals and statements of
work ("SOW") ensuring scope is clearly defined and costs match what
is outlined in the project plan
Thought Leadership & Knowledge Sharing
- Author Blog posts
- Host webinars and Lunch and Learns (internal)
- Speak at conferences, contributing to white papers and case
studies
- Training (both internal and external)
Qualifications
- 5+ years working in the field of digital analytics and digital
marketing - working in a client results service organization
(advertising agency or management consultancy) is preferred
- 5+ years on-the-job experience with web analytics tools such as
Google Analytics, Adobe Analytics, Coremetrics and WebTrends and
experience in advanced web analysis methodologies, such as the
following:
- Deep clickstream analysis
- Experimentation and testing
- Personalization
- Competitive analysis
- Social analytics
- Mobile
- Surveys
- Other digital measurement technologies
- 2+ years in an analytics management position, preferably with
focus on analytics support for online business
- Experience in creating a culture of data-informed
decision-making throughout an organization
- Proven collaboration ability, effectively working across
multiple stakeholder groups, cross-functional groups, departments
and leadership teams both within the organization and outside of
the organization
- Strong knowledge of tag management, translating requirements
into analytics strategies, integrating various data sources, and
database marketing techniques including targeting, segmentation and
modeling
- Ability to stay aware and ahead of emerging technologies,
industry and regulatory changes with a proven track record of
prioritizing and implementing within the organization
- Experience in creating strategic measurement plans, technical
documentation and supporting full implementation of analytics
tools
- Experience in creating and presenting analysis with insights to
stakeholders/clients, utilizing advanced storytelling skills
- Excellent communication skills including verbal, written and
data visualization with experience creating clear, concise and
professional documents
- Expert Excel skills (Pivot tables, conditional formatting,
advanced formulas)
- Certified in a minimum of two digital analytics tools (Adobe
Analytics, Google Analytics, SAS, SPSS, R, Tableau, Domo etc.) is
preferred
- Bachelor's degree, advanced degree preferred
Expectations
- Curiosity, creativity, initiative, insight, resourcefulness and
an entrepreneurial spirit
- Excellent communication skills and the ability to interact with
all levels of end users and technical resources
- Passion for digital marketing, with a solid understanding of
interactive marketing channels (search, online media, website
development, etc.) and brand marketing principles
- Excellent verbal, written and data visualization communication
skills with experience creating clear, concise and professional
documents
- Ability to quickly master new disciplines, concepts, and
technologies, with the continual desire to learn
- There is an expectation that travel will be a requirement of
this position - we do not expect travel to make up more than 30% of
the time commitment
Additional Information
Employees from diverse or underrepresented backgrounds encouraged
to apply. Dentsu (the "Company") is committed to a policy of Equal
Employment Opportunity and will not discriminate against an
applicant or employee of the Company, on the basis of age, sex,
sexual orientation, race, color, creed, religion, ethnicity,
national origin, alienage or citizenship, disability, marital
status, veteran or military status, genetic information, or any
other legally-recognized protected basis under federal, state or
local laws, regulations or ordinances. Applicants with disabilities
may be entitled to reasonable accommodation under the terms of the
Americans with Disabilities Act and/or certain state or local laws.
A reasonable accommodation is a change in the way things are
normally done that will ensure an equal employment opportunity
without imposing an undue hardship on the Company. Please contact
dentsurecruiting@dentsu.com if you need assistance completing any
forms or to otherwise participate in the application process or to
request or discuss an accommodation in connection with a job at the
Company to which you are applying.
Keywords: Merkle - Cardinal Path, Seattle , Director, Analysis & Insights, Executive , Seattle, Washington
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