Product Marketing Manager, Services

Company: Cloudflare
Location: Seattle
Posted on: June 25, 2022

Job Description:

About UsAt Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!Product Marketing Manager, ServicesCloudflare is looking for a senior product marketer, who cares as much about the customer experience as we do, to promote our amazing services and support offerings. We have dedicated teams working 24/7/365 to ensure that customers are as delighted as possible with the outcomes of using Cloudflare for their digital transformation. We are looking for someone who truly understands the advantage of migration, support and value-added services for our customers and who understands the market opportunity for our partners and for Cloudflare. You will develop strategic marketing plans, lead launches, create content and evangelize the message to prospects, customers, sellers and partners. You will seek out the most incredible stories from our services teams all over the world and you will bring them to life with passion and and technical accuracy. The ideal candidate will understand how to effectively use a maturity model to develop the right campaigns for the right audiences: support services are a differentiator for new customers, advisory and professional services help expand our footprint with existing customers and managed services build on the value Cloudflare offers, allowing our customers to achieve greater outcomes with no new appliances to manage and without needing more staff.Your product focus will cover three main areas:

• Support services for large and rapidly growing enterprises that require additional one-on-one guidance can include a designated success team to provide highly customized tuning and strategic assistance every step of the way in addition to 24/7 coverage, "Under Attack" support and p roactive rule-based alerting on availability, latency, reachability, attack and health checks.
• Professional/managed services such as Security Operations Center (SOC)-as-a-Service comprising a special team of cybersecurity experts within Cloudflare that monitor enterprise environments continuously for security threats and operational disruptions, and perform deep analysis to identify attack vectors and network outages.
• Partner Services. Cloudflare works closely with the best technology service partners to deliver advisory, professional and managed services including assessments, technology migrations and solution management. Cloudflare offers expertise at every stage of growth - whether customers are just starting out, fully mature, or somewhere in between. We deliver amazing support and partner to offer the full range of services; we need someone to make us famous for this and ensure that the market is aware of everything that we have achieved for our customers.This product and solutions marketing role is high impact, and requires a results-oriented, experienced marketer to be successful. You will work directly with Sales, Product Management, Partners, Business Development and all Marketing disciplines to take new products to market and develop messaging and campaigns that drive greater awareness of Cloudflare's service offerings. You will support new customer acquisition with effective messaging, and account expansion by promoting Cloudflare Cloudflare's services, to existing customers at the right stage of the maturity model.Your responsibilities will also include full product marketing ownership of SOC-as-a-Service, which is designed to meet the security monitoring, threat detection and incident response needs of enterprises of all sizes and sophistication, across Layer 3, Layer 4, and Layer 7. You will understand customer needs, dig into product details, and elevate our messaging to deliver solution-oriented, breakthrough initiatives. You will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives. This role is a part of our Solutions Team in Product Marketing team and reports into our Senior Director of Solutions Product Marketing. This will be a highly visible role within the organization, which will have a significant impact on the long-term growth of the fast-growing Cloudflare business and our reputation with customers in all geographies, segments and industries.Responsibilities
  • Provide leadership for all services and support messaging including for cross-platform products such as the SOC-as-a-Service, competitive analysis and positioning, product launch management, GTM strategy, sales enablement, and customer insights to inform sales and marketing campaigns that drive customer acquisition, retention, and expansion.
  • Understand and exploit the weaknesses of both box vendors as well as cloud providers with weaker offerings.
  • Evangelize Cloudflare products to analysts, prospects, and customers-in meetings, webinars, conferences and at tradeshows.
  • Be the voice of the product to the entire marketing team. Be the voice of the marketing team to product management and CTO organization.
  • Develop messaging that proves Cloudflare's differentiation in services.
  • Partner with demand generation and expansion marketing teams to generate awareness, adoption, pipeline and revenue for services for Cloudflare and partners.
  • Provide support for the field sales teams in the form of sales plays for both mid-market and enterprise.
  • Partner with our Analyst Relations team to establish Cloudflare as a leader in this space. Requirements
    • 8+ years of experience in technology product marketing/product management.
    • Experience at one or more application performance/reliability vendors or professional services companies.
    • Knowledge of how the Internet works, including web applications, CDN, HTTP, DNS, Load balancing.
    • Excellent written and presentation skills. This role demands someone who is gifted in their ability to communicate effectively with all stakeholders, including product management, sales, comms, and marketing.
    • Ability to manage ambiguity and navigate unforeseen obstacles gracefully.
    • Self-starter who truly enjoys working in a fast-paced, innovative cloud services company.
    • BS/BA degree in Marketing, Business, Engineering, or related field. What Makes Cloudflare Special?We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost. Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.Sound like something you'd like to be a part of? We'd love to hear from you!This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

Keywords: Cloudflare, Seattle , Product Marketing Manager, Services, Executive , Seattle, Washington