Sr. Segment Marketing Manager

Company: Delta Dental of Washington
Location: Seattle
Posted on: August 7, 2022

Job Description:

CATEGORY: Marketing and Communications

REQUISITION NUMBER: SRSEG001086

TYPE: Full-Time

LOCATION: Seattle, 400 Fairview Ave N, Suite 800, Seattle, WA, 98109, USA

Colville, 720 South Washington Street, Colville, WA, 99114, USA

Spokane, 611 N. Iron Bridge Way, Suite 200, Spokane, WA, 99202, USA

We are seeking a Sr. Segment Marketing Manager to join our team! The Sr. Segment Marketing Manager is responsible for partnering with our Marketing and Sales teams to drive new business growth, implement added value tools, and develop programs that provide additional value to our members.

At Delta Dental of Washington our vision is that all people can enjoy good oral and overall health, with no one left behind. We succeed because of a shared commitment to a set of values that guide everything we do - for our customers, for our communities, and for each other. We are Accountable. We lean in with Courage. We stay Curious. We are Inclusive. We act with Integrity.

We offer a highly competitive medical, dental and vision plans as well offering an 8% 401k match and all employees start accruing vacation and sick time from their very first day. We empower employee development through our tuition reimbursement plan, professional development plans, and employee-led communities.

Responsibilities include the following. Other duties may be assigned.
Partner: Able to partner with Sales to understand the needs of groups and brokers, while being the voice of the member
Storyteller: Ability to partner with Sales to drive new business and contract renewals
Value Driver: Develop value add programs that provide our clients and members additional value beyond dental benefits
Product Strategy Development: Develops product strategy for group business with a focus on improving health, that meets the needs of our members, and is competitively priced.
Demand Generation: Partner with Digital Marketing and Sales team to create integrated marketing campaigns to drive new business
Member Experience: Ensure that all group members have an optimal enrollment, onboarding, and benefit utilization experience

Supervisory Responsibilities: This position has supervisory responsibilities.

Qualifications: The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree in Business, Marketing or communications
Minimum 8-10 years relevant experience in brand marketing or similar field
Experience in healthcare, insurance, financial services or other highly regulated industry a plus.
Experience managing people
Creative and conceptual thinker that can partner with others to develop campaigns
Excellent communication, organizational and interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
Ability to tell stories both internally and to our members
Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments' operations and/or morale; "connecting the dots."
Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.

Washington Dental Service and its affiliates, including Delta Dental of Washington and Arcora Foundation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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Keywords: Delta Dental of Washington, Seattle , Sr. Segment Marketing Manager, Executive , Seattle, Washington