Marketing Manager

Company: West Monroe Partners, LLC
Location: Seattle
Posted on: September 23, 2022

Job Description:

You:--- have a background in product marketing that you'll bring to help us "productize" our offerings. You enjoy partnering with leaders to make complex offerings easily understood by buyers. You never settle and constantly seek innovative, engaging content vehicles to engage customers.
We:---are a highly motivated, fast-paced marketing and communications team at a rapidly growing digital services firm. We need a strong marketer who is never satisfied with the status quo, can pivot quickly across vendors, platforms, and content types, and who can enable teams through reusable templates.
Together:---we will grow the brand and reputation of our firm and our people. We will improve the quality and effectiveness of our demand generation programs to drive continued fast-paced growth and be exceptionally relevant to our growing audience.
West Monroe is looking for a marketer with a background in product marketing to help us articulate the unique value of our offerings and the proprietary assets that support them. This role will partner closely with business leaders and salespeople to understand our differentiators and client feedback and will use that input to package our offering into innovative content vehicles and market-facing campaigns designed to generate leads with both current clients as well as prospects. Specifically, this role will be responsible for:
- Creating engaging consideration content, in partnership with our marketing team and agency partners, that advances buyers along their journey including but not limited to video, case studies, interactive media, quizzes, and how-to guides.
- Elevating marketing of our proprietary asset suite, Intellio -, and integrating Intellio - asset content into our offerings and case studies.
- Deploying robust lead nurturing programs, in partnership with our digital and direct teams, to increase the number of marketing qualified leads generated and increase the conversion of marketing qualified leads to sales qualified leads.
- Developing sales enablement materials to be used by business leaders and salespeople in 1:1 sales situations or proposals, in partnership with our proposal team.
Qualifications
- 7-10 years of experience in marketing, with expertise in product marketing and lead generation programs
- Ability to translate and simplify complex language into user-friendly content
- Creativity in media and channels used to engage customers
- Strong attention to detail
- Track record of managing complex projects from start to finish
- Ability to build trusted partnerships with business leadership
- Strong project management skills
Think you've got what it takes? Join our team and make us better. West Monroe Partners is an Equal Employment Opportunity Employer - We believe in treating each employee and applicant for employment fairly and with dignity. We base our employment decisions on merit, experience, and potential, without regard to race, color, national origin, sex, sexual orientation, gender identity, marital status, age, religion, disability, veteran status, or any other characteristic prohibited by federal, state or local law.

Keywords: West Monroe Partners, LLC, Seattle , Marketing Manager, Executive , Seattle, Washington