Senior Marketing Manager, Enterprise Communications Governance

Company: Avalara
Location: Seattle
Posted on: November 26, 2022

Job Description:

Job Duties:

• Own the governance strategy and work cross functionally with business stakeholders to educate on the strategy
• Identify opportunities to prevent manual communication techniques and deliver automated processes
• Evaluate performance of marketing and campaigns based on KPIs and defined analytics.
• Centralize email creation process and sending systems so Avalara maintains a 360 view of the customer to ensure we aren't saturating our customers and taking into consideration the complete customer experience
• Validation- if a message needs to be received, you will create approach to validate until we confirm receipt. We don't validate today.Qualifications:
  • Bachelor's degree in business, marketing or communications.
  • 8+ years marketing and project management experience, including experience in a B2B SaaS company.
  • Prior experience in marketing, customer experience or loyalty marketing.
  • Excellent verbal and written communication skills.
  • Proven experience working with and influencing cross-functional teams and senior stakeholders.
  • Experience with CRM automation tools (e.g. Salesforce.com), marketing automation platforms (especially Eloqua), and analytic tools (e.g. Tableau).
  • Conflict resolution and problem-solving

Keywords: Avalara, Seattle , Senior Marketing Manager, Enterprise Communications Governance, Executive , Seattle, Washington