Chief Marketing Officer
Company: Medium
Location: Seattle
Posted on: March 20, 2023
Job Description:
Appen is the global leader in data for the AI Lifecycle with
more than 25 years' experience in data sourcing, annotation, and
model evaluation. Appen maintains the industry's most advanced
AI-assisted data annotation platform and boasts a global crowd of 1
million+ contributors worldwide, speaking 235+ languages.Do you
wonder why someone would want to come work at Appen? Listen to
this! Chief Marketing OfficerPosition Summary: As a member of
Appen's executive leadership team, you will be responsible for the
company's core marketing strategy and will share the responsibility
to drive growth. In addition, you will lead a global team of
marketing professionals, enabling marketing strategies and
capabilities across all Appen business units and markets globally.
You will be responsible for translating Appen's strategy into
innovative products and digital, data, and technology business
solutions. The CMO will the own vision, strategy, blueprint,
delivery and operations of Appen's Marketing team. The CMO must
have experience at high-growth B2B companies, able to own all areas
of marketing to include, demand generation, marketing, branding,
communications, and channel marketing. This is a hybrid role with
our office location in Bellevue, Washington. The pay range for the
position is: $240,000 - $280,000 annual salary DOE.
Responsibilities
- Define and own vision, strategy, and roadmap to build marketing
ecosystem that offers competitive advantage and delivers intuitive
and personalized customer experience for all our critical audiences
all in service of driving Appen's narrative and brand in the
market
- Understand industry and innovative technology trends to
effectively prioritize and apply existing and emerging technologies
to enable new and evolving business and operating models.
- Lead and drive Brand Marketing, Product Marketing, Demand
Generation, PR Communications, Marketing Operations and Creative
Services
- Communicate clearly and succinctly in a variety of settings and
styles, at all levels of the organization; can get messages across
that have the desired effect.
- Effectively articulate vision, inspiring and influencing
others. Provide consultative advice, education, and guidance across
all levels within Appen.
- Develop and manage strategic partnerships and investments with
leading digital, data and social platforms to deliver significant
value to the enterprise, leveraging the respective strengths of
Appen and each strategic partner.
- Create and drive Appen's positioning as a leader within the AI
industry
- Establish rapport with executive leaders,board members,
analysts, and external influencers
- Develop marketing goals and objectives that align to overall
company strategy for both short-term and long-term
optimization.
- Analyze Appen's marketing strategy and develop the context of
"how has this evolved" to "where we need to go".
- Possess balance of organizational leadership skills, with the
people skills to empower and unlock the potential of the team.
- Take responsibility for annual Marketing plan, strategy, and
team
- Identify and plan impactful marketing strategies
- Hire, manage and coach a high-performing marketing team
- Lead marketing campaigns that meet business objectives and
drive leads
- Manage marketing budget and expenditures
- Track competitors and evaluate their strategies and positioning
and devise counterstrategies
- In conjunction with Regulatory Affairs, serve as an evangelist
for our products through thought leadership and blogging, social
media, and speaking
- Keep the company up to date with market trends and
competitionRequired Knowledge, Skills and Abilities
- Ability to think globally, strategically, and creatively
- Mentors, coaches, guides, and grows leaders of leaders, team
members, and other colleagues, creating strong collaborative and
engaging organizational culture.
- Cultivates expertise and champions learning, adoptions,
reskill, and reuse across Appen.
- Values diversity and ensures all appropriate team member views
have been raised and incorporated into team decisions as
appropriate.
- Driving customer growth and deepening engagement across
products to drive loyalty.
- Collaborate with our Product teams to understand release
schedules, partnerships, and profitability to drive
upsell/cross-sell against high margin and high opportunity products
that meet our customers' growing needs
- Be a customer advocate.
- Maintain a strong sense of confidentiality and data
privacy.
- Track record of influencing and leading successful
cross-functional transformation efforts with colleagues at all
levels of the organization, including senior and executive
leadership.
- Excellent communication skills with the ability to translate
complex information into compelling, logical, and relevant
narratives for executives, peers, customers, and partners.
- Ability to quickly gain credibility with senior management and
effectively influence and collaborate with others.
- Create and drive Appen's positioning as a leader within the Ai
industry
- Establish rapport with executive leaders, board members,
analysts and influencers
- Develop marketing goals and objectives that align to overall
company strategy for both short-term and long-term
optimization
- Align with functional marketing leaders to determine and track
KPI's
- Establish operational cadence
- Possess balance of organizational leadership skills, with the
people skills to empower and unlock the potential of the
teamQualifications and Experience
- Bachelor's or Master's degree in Marketing or related field or
equivalent job experience.
- 20+ plus years' marketing experience within high growth B2B
organizations; (AI experience strongly preferred).
- Experience as CMO at $800mm to $ revenue company
- 8+ years in Infrastructure, Software and or IT Services
industries preferred.
- 8+ years of experience in a leadership capacity with increasing
scope of responsibility.
- Proven success as a data-centric, innovative, business-minded,
highly strategic product (or line of business) marketing or
marketing technology executive, preferably in the AI space or other
technology industry.
- A track record of success in attracting, developing, and
motivating top talent from inside and outside of the organization,
mentoring, coaching and growing others.
- Strong data competency, with ability to synthesize data and
insights into succinct strategies and action plans
- An understanding of competitive landscape, best practices,
platforms and tools
- Strong understanding of creative efficiency and
customer-centric design
- Expertise in bringing cross-functional team members together to
advance retention and growth goals, and in helping other teams
bring results through close collaboration
- Prior experience leading/owning product marketing, demand
generation, or other GTM functions such as Sales or Customer
Success
- Creative, growth mindset, speedy, innovative, fail fast
mentality
- Strong understanding of Demand Generation and top of funnel
marketing
- Strategic thinker with excellent product marketing
expertise
- People-first leader who can recruit and develop excellent
Marketing talent
- Ability to understand the changing dynamics of Marketing and
when to invest in brand, drive pipeline or collaborate with
productBenefits We Offer:Health and Welfare Benefits to include
Medical, Dental, Vision, Life and Disability insurance160 hours
annually accrued PTO80 hours annually accrued Sick Time9 paid
holidays and 2 paid floating holidays401K retirement savings with
company match up to 4% (100% vested)#LI-HybridAppen is the global
leader in data for the AI Lifecycle with more than 25 years'
experience in data sourcing, annotation, and model evaluation.
Through our expertise, platform, and global crowd, we enable
organizations to launch the world's most innovative artificial
intelligence products with speed and at scale. Appen maintains the
industry's most advanced AI-assisted data annotation platform and
boasts a global crowd of more than 1 million contributors
worldwide, speaking more than235 languages. Our products and
services make Appen a trusted partner to leaders in technology,
automotive, finance, retail, healthcare, and government. Appen has
customers and offices globally.
Keywords: Medium, Seattle , Chief Marketing Officer, Executive , Seattle, Washington
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