Vice President, Brand

Company: Remitly, Inc.
Location: Seattle
Posted on: May 9, 2025

Job Description:

Job Description:Remitly's vision is to transform lives with trusted financial services that transcend borders. Since 2011, we have been tirelessly delivering on our promises to people who send money around the world. Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home. Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.About the Role:The Vice President of Brand at Remitly is a senior marketing leader responsible for shaping and driving our brand strategy and creative expression across global markets. This role leads a multidisciplinary team and plays a critical part in strengthening brand equity, ensuring brand consistency, delivering high impact storytelling to drive long-term business growth, customer loyalty, and competitive differentiation. This role reports to the Chief Marketing Officer.You Will:

• Strategic Leadership & Collaboration
  • Serve as a core member of the Marketing Leadership Team, contributing to strategic planning, cross-functional alignment, and brand-led business growth.
  • Establish and communicate the Brand team's charter, outlining its role, strategic priorities, and collaboration model across the organization.
  • Act as the senior advisor on brand strategy to executive leadership, helping shape positioning and direction at the highest levels.
  • Cultivate strong partnerships across Product, Corporate, Consumer Insights, and cross-functional teams to ensure brand consistency and relevance across all touchpoints.
  • Brand Strategy & Creative Excellence
    • Lead the development and execution of Remitly's global brand strategy, including brand architecture, positioning, identity systems, and messaging frameworks.
    • Drive the creation of breakthrough creative that resonates globally, while aligning with our goals and customer insight.
    • Oversee relationships with external agencies and partners to deliver high-quality, timely, and cost-effective creative work.
    • Champion the use of data and insights-partnering with Research and Consumer Insights to inform brand direction and measure brand health.
    • Team Leadership & Operational Scale
      • Hire, mentor, and develop a high-performing, multidisciplinary team across Brand Strategy, Creative, Project Management, Production, and Organic Content.
      • Set clear, measurable goals and execution plans that foster accountability and drive business impact.
      • Improve and scale creative processes and workflows to ensure speed, collaboration, and quality execution.
      • Embrace new tools and technologies-including AI-to enhance operational efficiency and creative scalability.
      • Manage and optimize the Brand team budget, ensuring thoughtful investment and strong ROI as the function scales.You Have:
        • 15+ years of experience in brand strategy and creative leadership, with experience shaping compelling brand narratives for consumer-facing companies. Fintech experience is a plus.
        • 10+ years of team leadership experience, including cross-functional management across brand, creative, and organic content marketing.
        • Expertise evolving brand identity, including architecture, positioning, visual systems, tone of voice, and messaging.
        • Deep understanding of brand health metrics and the ability to translate insights into strategic brand initiatives.
        • Strong strategic planning skills, including goal-setting, roadmap development, and progress communication.
        • Experience managing agency relationships and ensuring your teams are delivering high-impact work on time and within budget.
        • Passion for innovation, with a strong interest in leveraging AI and automation to improve team efficiency.
        • A customer-first mindset and strong curiosity for the market, competition, and product landscape.Compensation Details. The starting base salary range for this position is typically $232,000 - $290,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.Our Benefits:
          • Flexible paid time off
          • Health, dental, and vision + 401k plan with company matching
          • Paid parental, medical, military and family care leave
          • Mental Health & Family Forming Benefits
          • Employee Stock Purchase Plan (ESPP)
          • Continuing education and travel benefitsWe are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.Remitly is an E-Verify EmployerRemitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Keywords: Remitly, Inc., Seattle , Vice President, Brand, Executive , Seattle, Washington