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PR Account Manager

Company: Waggener Edstrom
Location: Bellevue
Posted on: July 13, 2018

Job Description:

The PR Account Manager will create and land campaigns that change the way consumers think about our clients through consumer insights, rich storytelling, and a deep understanding of consumer media. This position will help strategize and run major events for clients while managing fast-moving news cycles to drive clients' desired outcomes. This position is within the agency's consumer sector and has the potential to serve a wide variety of accounts with a heavy focus on consumer tech and healthcare. Additionally, this role will largely focus on media relations and storytelling, leading the team's efforts in driving coverage and cultivating influencer relationships.

Job Functions:


  • Manage and grow senior level client relationships to assure internal and external stakeholders alignment, by negotiating and managing client expectations and satisfaction


    • Identify and drive digital/social media strategies; either standalone or as elements of communication plans


      • Develop and execute integrated communication plans


        • Provide strategic counsel to key clients and serve as a trusted advisor on clients and competitors


          • Inform, educate, and influence existing and potential future clients directly on WE value and positioning relative to competing agencies


            • Build awareness and showcase capabilities, talent, and results internally and externally


              • Serve as project manager in preparation and delivery of organic growth or new business proposal content and in-person pitch meetings


                • Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape.


                  • Identify global, digital, and social communications trends; educate clients/agency in understanding the importance of social media engagement


                    • Assure internal and external stakeholders are aligned


                      • Serve as primary day-to-day contact with clients; proactively engage on issues


                        • Participate in budget and resource management; tracking team utilization


                          • Manage career development and performance of direct reports, managing up to senior staff on crisis issues, and client/team satisfaction while holding the team accountable to demonstrating agency values


                            • Other duties as assigned.

                              Minimum/Preferred Requirements:

                              • Bachelor's degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience


                                • 4-5 + years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 3 + years of management experience required


                                  • Minimum of 3 years of experience with corporate image, issues/crisis management and strategic communications across multiple audience segments.


                                    • Exceptional media relations background with demonstrated capacity of working with global business and policy press to manage story development.


                                      • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

                                        Additional Requirements:

                                        • High level of analysis and strategic recommendations based on industry knowledge
                                        • High level of initiative; take accountability for role on projects
                                        • Demonstrated creative and strategic mindset
                                        • Has established editor and/or analyst relationships and has proactively placed stories
                                        • Made presentations to groups of all sizes; pitched new business
                                        • Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks
                                        • Experience working globally or with colleagues in multiple locations
                                        • Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
                                        • Strong presentation and consulting skills along with the ability to read, write and speak English
                                        • May need to work more than 40 hours per week on occasion
                                        • Ability to lift up to 25 lbs.

                                          WAG123

                                          *LI-RC1

                                          Keywords: Waggener Edstrom, Seattle, PR Account Manager, Executive, Bellevue, Washington

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