E-Commerce & Digital Marketing Manager
Posted on: December 9, 2018
E-Commerce & Digital Marketing Manager Seattle, WAAbout YOSSYOSS ("Your Own Boss") is a movement dedicated to advance the future of work, a trusted online platform that connects tech talent with cool projects from fortune 50 companies and fast-growing startups. Incubated by the largest global staffing firm The Adecco Group and jointly developed with Microsoft, YOSS sets out to provide freelancers fulfilling and consistent engagements with established brands, insurance protection, world-class support, instant payment and much more.SummaryAre you a digital marketing expert who is passionate about driving paid media performance, investing growing marketing budget to maximize digital advertising ROI? Or engaging the consumers through omni-channel marketing programs? Would you like to work in a fast-paced entrepreneurial environment and be part of growing performance-driven team and even help to build out the team? If your answers are yes, we would love to hear from you!This Digital Marketing Manager will be responsible for customer acquisition, onboarding and engagement efforts, incl. search, display, paid social advertising and email marketing. He/She will be driving new customer quantity, quality, and ROI and existing customer LTV. This role will be reporting directly into VP of Growth and will expect tremendous learning and career growth.ResponsibilitiesBuild out freelancer onboarding and engagement journey via Email Marketing, SMS, and Live chatsDive into email marketing campaign performance metrics to drive continuous improvements to KPIsExecute freelancer acquisition (B2C) and client lead gen (B2B) campaigns across job board advertising, LinkedIn Ads, Google Adwords, Google Display Network, and other programmatic channelsImprove performance through continuous testing of keywords, creative, copy, landing pages, bidding strategies, etcWork closely with growth team on pacing marketing spend and ROI, forecast, customer analytics, attribution tracking, while closely monitoring and reporting key metrics and develop immediate action plans to optimize campaign performancePlan email optimization A/B testing roadmap and lead the implementation from pre-test analysis, to test design, to execution, to statistical measurement and post-test analysisWork closely with Product and UX team on user signup flow and landing page optimization to improve conversion and better freelancer and client experienceWork with marketing analyst to drive customer segmentation and customer analyticsClosely watch the competitive landscape and best practices and proactively react to market actions and customer needs by improving plans and operational activitiesQualificationsEducation requirements:Bachelor degree in Marketing, Economics, Mathematics, or Business-related fieldsTechnical Skills:5+ years of experience, with a track record of building and scaling digital marketing or user acquisition and engagement programsDeep understanding in email campaign set up and sending process; Working knowledge of email sending system and marketing automation platform is requiredStrong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendationsWorking experience in SQL and proven experience working with database is a plusExpertise in creating/driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various marketing channelsA lean, data-driven mentality and a strong bias for A/B testing and experimentationSoft Skills:Proactive, highly-organized self-starter with strong project management skillsComfortable with fast-paced working environment and working under pressure with tight deadlinesAttention to details and strong troubleshooting and problem solving skillsExcellent written, verbal, and presentation skillsStrong relationship management skills with individuals at all levels and in all departments of the organizationAble to work independently, yet can also collaborate effectively with larger team
Keywords: YOSS, Seattle , E-Commerce & Digital Marketing Manager, Executive , Seattle, Washington
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