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Digital Marketing Manager/Specialist

Company: Pacific Market International
Location: Seattle
Posted on: November 20, 2019

Job Description:

Who we are: -PMI is a leading global brand that manufactures, markets, and designs innovative food and beverage container solutions. Their two most recognizable brands, Stanley - and Aladdin -, are sold globally. PMI also creates private label products for select global retailers. -Headquartered in Seattle, PMI has offices in Bentonville, San Francisco, Shanghai, Shenzhen, Amsterdam, Manila and Rio de Janeiro. Additionally, PMI has ownership in three manufacturing facilities, one in China and two in Brazil.-- - -As the Digital Marketing Manager/Specialist we ask that you bring:In this position you will drive digital demand and retention for Stanley within digital, most specifically across Direct to Consumer, and 3P eCommerce channel. -This person will establish and optimize channel-level spends based on a full-funnel attribution model around LTV, and will be accountable for driving profitable sales through the Stanley brand website. -This person will manage investments to drive acquisition across Direct to Consumer/3P (Amazon/eBay/other marketplaces), as well as retention activities via email. -Will evaluate data from cross-channel performance marketing campaigns to optimize campaigns and improve ROI, ROAS, CPA and/or LTV along with other metrics particular to utilized vehicles, e.g. open-rates, and more. -Analyzes data from available sources to make recommendations and decisions. This individual both strategizes and executes, leads partner conversations on implementation, drives execution above all. -The role works collaboratively with the Digital/eCommerce, Sales, Marketing and Product teams and other internal or external technical resources to achieve goals. - - -Other Responsibilities:Manage and prioritize acquisition and retention initiatives to lift revenue, increase conversion, average order value (AOV) and profitable sales revenue. -Launch new eCommerce marketplaces, in conjunction with eCommerce Operations. Collaborate with senior management across the organization to effectively integrate sales optimization strategies of 1P vs. 3P merchandising along with other corporate initiatives to promote healthy growth of the business.Analyze keywords, web traffic, and market trends to make data based decisions. Track and grow sales, provide daily and monthly sales data reports. Utilize data analytic tools to develop insight and recommendations to sales and marketing leadership, specifically utilizing Google Analytics/AdWords, Bing, Gemini, Amazon Advertising (AMS) campaigns, and others.Create and grow affiliate program, independently or through a managed service partnership.Qualifications:3-5+ years of related experience or comparable educational backgroundExperience in digital direct response marketing for e-Commerce preferred; willingness to learn requiredStrong organizational skills with exceptional attention to detail and accuracySolid analytical experience and aptitude; bias for using data to make decisions and recommendationsSkilled with MS Excel; experience with SQL a plusExcellent communication skills (verbal and written)Ability to thrive in a fast-paced, fluid environmentBachelor's degree in Marketing, Business or other related field preferredComprehensive compensation and benefits package including 401(k) plan.Help us build our success story today. Please apply by contacting PMI at: taylor.christopher@.

Keywords: Pacific Market International, Seattle , Digital Marketing Manager/Specialist, Executive , Seattle, Washington

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