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Data Analyst - Web Analytics

Company: 2 Bridge Partners
Location: Seattle
Posted on: January 15, 2019

Job Description:

2Bridge Partners has been engaged on an on-site position with our agency client based in Seattle, Washington. They are looking for a direct hire or contract to hire Marketing Data Analyst with advance experience in Excel (Pivot Table, Charts, etc.), SQL, BI tools and web analytics. Experienced creating custom reports and performance metrics as well as presenting multi-channel marketing campaign performance to stakeholders internally and externally is required. Responsibilities:

  • Create custom reports and dashboards, audit performance, and build automated reports where relevant
  • Build and distribute repeatable reports, performance metrics & insights for marketing campaigns
  • Collect, maintain, manage, interpret and analyze data received from internal and external data sources
  • Proficient with Excel including creating charts, pivot tables, and presentations on multi-channel campaign performance
  • Experience with data visualization and analytic dashboard development in Tableau
  • Report requirements collection/analysis, writing SQL, extracting structured data sets, building reports
  • Perform ad hoc analysis and data investigation/ discovery to identify and/or explain business and marketing trends or anomalies
  • Analyze marketing channel and website performance data for assigned projects and develop recommendations on ways to further optimize for performance
  • Work cross-functionally to help inform the agency and clients on key learnings from data analysis
  • Ability to deep dive into performance data on a daily basis, drawing conclusions and making optimization recommendation
  • Excel guru when it comes to creating charts, pivot tables, and presentations on multi-channel campaign performance
  • Deep knowledge of web analytics tools (Adobe Analytics, Google Analytics, Optimizely, etc.)
  • Ability to deep dive into data on a daily basis, drawing conclusions and making optimization recommendations Requirements:
    • Bachelor's degree in Marketing, Business or equivalent relevant experience
    • Minimum of 2 years experience working with consumer databases and exposure to data-driven marketing programs
    • Advanced skills with Excel; Depth of experience creating charts, pivot tables, and presentations on multi-channel campaign performance
    • Experience with Google Analytics, DoubleClick DART, Omniture and other online tracking and reporting tools
    • Proficiency with SQL
    • Experience with Salesforce, Eloqua, Exact Target, Marketo, or other marketing automation platforms
    • Experience with business intelligence tools (e.g. Cognos, Business Objects, MicroStrategy) preferred - provided by Dice Excel, Pivot Tables, SQL, Cognos, Adobe Analytics, Google Analytics, Optimizely, doubleclick, DART, Marketo, Eloqua, Salesforce, Business Objects, Microstrategy, Tableau, marketing analytics

      Keywords: 2 Bridge Partners, Seattle , Data Analyst - Web Analytics, IT / Software / Systems , Seattle, Washington

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