Director of Marketing Canada

Company: Seattle Genetics, Inc.
Location: Seattle
Posted on: September 17, 2020

Job Description:

Description Position Summary:

The Director Marketing is a key member of the leadership team in Canada accountable for the development of commercial promotional deliverables to ensure the successful launch of products and maximize product potential across the portfolio.

The Director Marketing will report to the General Manager, Canada and is expected to be an exceptional oncology marketing leader with a demonstrated track record of success in Canadian markets

Principal Responsibilities:

Marketing Accountabilities:

Develop strategy, brand planning, positioning, messaging, brand name work, and brand imagery

Develop and deliver insights on the external environment, including competitive landscape, payer/reimbursement requirements, and unmet medical needs

Identify and develop key opinion leaders

Provide commercial feedback to impact formulation and packaging development decisions

Work with the Global Market Insights team to develop forecasting assumptions and models

Complete market opportunity assessments and make recommendations on future indications

Drive all commercial considerations of biomarker identification and companion diagnostic development

Partner with Medical Affairs on publication planning and medical education strategies

Partner with Value and Access to help develop the value proposition and access/ reimbursement strategies

Qualifications:

Minimum of 7 years of experience in pharmaceutical or healthcare

At least 3-5 years of marketing responsibilities

Demonstrated leadership capabilities, including building and maintaining a high performing team in marketing

Thorough understanding of customer segments and country/regional market dynamics within the therapeutic area Strong knowledge of all oncology market segments including disease state pathways, national guidelines, and formulary processes

Skilled in professional competencies including collaborative and cross-functional problem solving and communications, innovative thinking, acting with a sense of urgency, and a demonstrated passion for the science of oncology and helping patients with cancer

Effective presentation and influencing skills up, down, and across the organization are required

Experience effectively managing budgets and allocating resources is required

Strong competencies in strategic thinking and effective project management preferred

Previous experience leading sales teams through new product and indication launches preferred

A minimum of 30% travel is required. Evening and weekend work is necessary to meet business and customer needs

Education:

Bachelor’s degree required

Seattle Genetics is an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, age, gender identity, sexual orientation, color, religion, sex, marital status, national origin, protected veteran status, disability status, or any other status protected by federal, state, or local law.

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Keywords: Seattle Genetics, Inc., Seattle , Director of Marketing Canada, Other , Seattle, Washington