Principal Product Marketing Manager

Company: Amazon.com, Inc.
Location: Lynnwood
Posted on: September 18, 2020

Job Description:

Principal Product Marketing Manager, Customer Lifecycle Company: Amazon.com, Inc.

Location: Seattle

Posted on: September 13, 2020

Job Description:

Principal Product Marketing Manager, Customer Lifecycle Job ID:1217468 | Amazon.com Services LLC

Alexa Shopping is at the intersection of artificial intelligenceand retail experience. We’re building a product that helps millionsof customers around the world with their daily shopping needs athome and on the go, from discovering products to post-purchasesupport. Join us, and you'll be taking part in changing the futureof everyday life.

We are looking for a Principal Product Marketing Manager tooversee customer lifecycle marketing for Alexa Shopping. The rolewill drive growth by leading key experimentation initiatives, workwith Product and Engineering to scale successful campaigns throughautomation and develop the go-to-market strategy for new productcategories. This role will work with a global cross-functional teamthat includes Product, Engineering, Data Science, Research,Finance, PR, Business Development and Design to define, develop,and execute innovative marketing strategies. The ideal candidate isa proven collaborator with strong analytical skills and highjudgement. He/she will be comfortable working with complexchallenges, appreciate white space, and understand the value ofrapid testing. This is an incredible opportunity to change howcustomers shop.

In this role, you will:

· Partner with the User Research team to develop consumerinsights that inform marketing plans, using data to ensure thevoice of the customer is present in product and marketingdecisions

· Establish and drive the implementation of a customer lifecyclemarketing model

· Understand customer behaviors that trigger acquisition,engagement and retention, and devise marketing programs that drivedesired behaviors

· Ideate on marketing campaigns to drive retention, identifytarget audience priorities and collaborate across internal teams toexecute

· Develop go-to-market strategies and lead delivery acrossmarketing channels

· Own the analysis, reporting, and optimization of our marketingactivities and channels, and establish best practices and shareknowledge

· Collaborate with product and engineering teams, buildingbusiness cases for automating successful campaigns to achieve scaleacross our service.

BASIC QUALIFICATIONS · Bachelor’s degree with 10+ years ofrelevant experience

· Strong oral and written communication skills

· Obsession for driving a best-in-class experience forcustomers

· Experience using data and metrics to measure activation impactand determine improvements

· Proven track record of successfully deliveringcross-functional projects

PREFERRED QUALIFICATIONS · Proven ability to work successfullyin an ambiguous environment

· Experience working on complex technical systems in advertisingor marketing

· Deep customer lifecycle marketing knowledge

· Broad marketing experience across a wide span of disciplinesincluding strategy, media, acquisition, engagement, and/or productmarketing

Strong preference this role sit in Seattle, but may beginremotely. Relocation assistance to Seattle within the US

Amazon is an Equal Opportunity Employer – Minority / Women /Disability / Veteran / Gender Identity / Sexual Orientation /Age.

Keywords: Amazon.com, Inc., Seattle , Principal Product Marketing Manager, Customer Lifecycle, Other , Seattle, Washington

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Keywords: Amazon.com, Inc., Seattle , Principal Product Marketing Manager, Other , Lynnwood, Washington