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Vice President, Global Field Marketing

Company: Tableau Software
Location: Seattle
Posted on: October 19, 2020

Job Description:

Job Details Global Field Marketing is where the work of the entire Marketing team is brought to life with and for our customers. It is the face of Marketing to Sales and to our customers, and are responsible for being their voice when communicating with the core marketing engine. Our Field Marketing teams operate across Marketing, championing and driving regional strategy and execution that has been globally informed. We partner with Sales and field partners to turn potential into realized value and drive revenue goals. We own regional execution of global marketing campaigns to elevate the brand and foster data culture. The foundation for our work is a nuanced understanding of the customer, marketing and sales/ partner landscapes within specific geographies and industries. What you---ll be doing: Tableau is seeking a talented Vice President of Global Field Marketing who will be responsible for successfully leading the company---s global field marketing organization. Reporting directly to the EVP of Marketing, he/she will lead a global team and play a critical role on our Marketing Leadership Team and in the leadership of our entire business. This VP will leverage his/her business acumen, technology expertise, and strategic marketing skills to build and manage a team that will support the growth objectives of our field teams, driving adoption and usage of our products and services and improving overall customer satisfaction, retention, and advocacy. This role requires an individual with strong leadership, stakeholder management and entrepreneurial skills who can evangelize a data culture vision while driving demand and delivering a healthy pipeline. This leadership position will collaborate with and drive a strong team of passionate individuals across the globe who want to help companies see and understand their data. The successful candidate will be an exceptionally strong and creative field marketing professional who can demonstrate past success driving global demand and creating strong market positions. This person will be adept at rigorously managing the pipeline and will be steeped in brand, events, digital and social marketing practices. Responsibilities include: --- Lead and own the creation and execution of regional and sub-regional go-to-market marketing plans for direct and partner/channel in partnership with corporate marketing and sales leadership --- Adapt global campaigns for relevancy in market and craft targeted campaigns relevant to specific to drive --- Work with the Global Center of Excellence to design and execute Account Based Marketing (ABM) programs --- Manage and lead the Regional Hubs which contain critical corporate-like functions that are more efficiently done directly in region. Work closely with and maintain strong ties of functions to their indirect functional leader --- Analyze the sales cycle, channel mix and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas. --- Manage, develop and coach a high-performing field marketing team deployed globally --- Translate the overall annual marketing plan and goals into actionable quarterly targets, goals, initiatives and metrics --- Introduce new marketing ideas, channels and tactics to help scale the business --- Execute offline and online event strategy that meet corporate and field objectives e. g. leads to Sales, awareness, advance major accounts, Industry/trade/User group, company and partner events --- Will need to work closely with Salesforce counterparts on strategic efforts with the Field/ Sales teams --- Ensure successful lead/opportunity capture/nurture and connection to sales teams --- Maintain a 90-day rolling calendar of integrated activities including webinars, marketing campaigns and other programs --- Arm sales teams with tailored content support to leverage in customer outreach and engagement --- Work with sales teams to create and execute both strategic and tactical campaigns such as call downs, email blasts etc. Align with product marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas Who you are: --- 15 years of proven work experience with an ideal mix of marketing, strategic, technical and business background --- BA/BS required, MBA preferred --- Knowledge of and comfort working in an agile business, understanding the changes in process and skills required to do so --- Deep experience leading a global field marketing organization at scale --- Ability to excel at creating marketing strategy and vision and seeing it through to successful execution --- Thrives operating in both left-brain and right-brain modeto distill concepts into marketing messaging, vehicles and campaigns that are accessible, easily understood and creative --- Demonstrated ability to drive revenue through highly effective marketing and measured accountable results --- Exceptional leadership skills and proven ability to attract, develop and coach rock-star talent --- Excellent oral and written communication skills (internal and external) --- Capable of being a spokesperson for the company around the globe --- Demonstrated ability to build strong working relationships across multiple departments and functions. Highly collaborative --- Understands and embraces importance of both internal and external personal relationships; able to build strong relationships with customers and partners and across all functions and levels internally --- Embraces creativity with a data-driven mindset --- Impeccable work ethic, humble but confident --- Excited by the opportunity to do things differently than they---ve always been done

Keywords: Tableau Software, Seattle , Vice President, Global Field Marketing, Other , Seattle, Washington

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