Vice President of Marketing

Company: ExecuNet
Location: Seattle
Posted on: January 12, 2021

Job Description:

The VP of Marketing will develop compelling marketing strategies and programs to elevate the company's brands in the market. Key responsibilities for this position will include creating strategic goals and measurements, executing lead generation programs that will have a major impact on the company 's growth. You will manage a team of marketing professionals, affiliates and agencies to create and execute against business objectives, both online and offline, as well as work closely with the sales team and ensure marketing strategy aligns with sales objectives. The VP of Marketing will become intimately familiar with the company's products and brands and help bring those to life through strategic and tactical marketing programs.Oversight of the following areas:* Oversee internal and external marketing resources to drive marketing strategies through management of a team of 5 internal marketing and graphic design personnel, across the US and abroad. Manage an external agency, currently focused on one of the company's brands.* Oversee the company's two-brand strategy. Ensure brand assets (websites, catalogs, trade show booths, etc.) align with our brand strategies. Drive increased brand awareness through creative marketing programs.* Support company's sales team with field marketing programs* Drive the company's lead generation and sales conversion.* Lead the company's E-commerce and Amazon Marketplace sales and strategies.Specific Skills & Experience:* Strong manager and leader of people and teams* Strategic thinker - Sees the big picture but also thoroughly executes plans through a team of internal and external specialists.* Driver - Someone who leads by example and delivers on time results.* Independent - Ability to act independently with minimal oversight and check-ins with supervisor.* Merchant mentality '" Always thinking about ways to drive revenue.* Experience driving sales through direct (branded websites) and indirect (Amazon) e-commerce platforms.* Deep lead generation experience (primarily email marketing) and associated analytics that go with driving the marketing funnel.* Ability to lead development of brand assets (ex. Websites, catalogs) that are in-line with brand strategy and positioning.* Knowledge of CRM tools like Netsuite, HubSpot and/or Salesforce.Requirements:* Bachelor 's Degree, or equivalent education and relevant experience, MBA preferred* 5+ years B2B marketing experience in the consumer products industry* US citizen or have authorization to work in the US for 5 or more years* Position will require travel to primary domestic tradeshowsCompensation and Benefits* Competitive salary and incentive compensation package* Comprehensive benefits package * Seniority LevelExecutive* Industry* Consumer Goods* Consumer Electronics* E-Learning

Keywords: ExecuNet, Seattle , Vice President of Marketing, Other , Seattle, Washington