Digital Content Producer

Company: KWES-TV Midland/Odessa
Location: Seattle
Posted on: April 10, 2021

Job Description:

KING 5, TEGNA's NBC station in Seattle, is looking for a creative Digital Content Producer to produce digital content for our original lifestyle and entertainment programs, including Evening, and New Day Northwest. This role will create content to involve, entertain and engage our diverse audience and connect people to each other. This role reports to the Director of Digital Content.In This Role, You Will* Digital Content Creation - Your primary responsibility is to fulfill content obligations to our programming team and sales partners in the form of digital articles, social videos, photos, contest sites, graphics, text campaigns, UGC and photo galleries. You'll create original content for digital platforms, and get content distributed across all our platforms in just the right way for that audience.* Social Media Management & Publishing - You will grow our following on social platforms, thereby increasing the value proposition of the programs as whole. You'll manage communities, write status updates, post & schedule content according to an editorial calendar you help plan. This will include posting on the brand Facebook pages, as well as the main KING 5 Facebook account. You will also optimize social posts for sales partners on our brand pages. You'll always be looking for opportunities to connect Social to TV and experimenting with new content formats and engagement strategies, using tools like Tagboard and Zipwhip. You'll uphold brand standards and brand integrity on all web and social media channels. You will utilize social media communities to discover unique, original, local content.* Operations - You will edit outgoing web articles written by other producers, ensure quality standards, and maximize distribution potential. You'll clip the episode video nightly and publish it to multiple platforms. You'll take pride in the minutia of copy editing, tagging, and formatting of content. Utilize digital and social metrics, search engine optimization best practices, and content distribution skills to grow digital audiences.* Special projects - You will work on special projects and events, collaborating with other departments including sales, news, and marketing. These projects will include everything from major contests, such as Best of Western Washington, to events such as KING 5 Konnected and Home Team Harvest. You will also assist on programs such as New Year's at the Needle, and other special initiatives.Required / Minimum Requirements* 2+ years' experience creating digital content for multiple platforms and social media management* Able to work on weekdays and occasional weekends, and evenings as neededAdditional Or Preferred Qualifications* Knowledge of best practices in SEO, as well as familiarity with content management systems, photo editing software and related programs.* Demonstrated working knowledge of social media platforms and channels. Proficient using social media channels, e.g., Instagram, Twitter, YouTube, Facebook.* Demonstrated copywriting, photography and video editing skills.* Analytical and reporting skills.* Interpersonal skills. Demonstrated ability to develop and maintain professional relationships and interact effectively with diverse individuals to build successful working relationships. You will work as across multiple teams including local programing, news, and marketing.About TEGNATEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit www.TEGNA.com.TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. #LI-NB1

Keywords: KWES-TV Midland/Odessa, Seattle , Digital Content Producer, Other , Seattle, Washington