Digital Content Producer
Company: KWES-TV Midland/Odessa
Location: Seattle
Posted on: April 10, 2021
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Job Description:
KING 5, TEGNA's NBC station in Seattle, is looking for a
creative Digital Content Producer to produce digital content for
our original lifestyle and entertainment programs, including
Evening, and New Day Northwest. This role will create content to
involve, entertain and engage our diverse audience and connect
people to each other. This role reports to the Director of Digital
Content.In This Role, You Will* Digital Content Creation - Your
primary responsibility is to fulfill content obligations to our
programming team and sales partners in the form of digital
articles, social videos, photos, contest sites, graphics, text
campaigns, UGC and photo galleries. You'll create original content
for digital platforms, and get content distributed across all our
platforms in just the right way for that audience.* Social Media
Management & Publishing - You will grow our following on social
platforms, thereby increasing the value proposition of the programs
as whole. You'll manage communities, write status updates, post &
schedule content according to an editorial calendar you help plan.
This will include posting on the brand Facebook pages, as well as
the main KING 5 Facebook account. You will also optimize social
posts for sales partners on our brand pages. You'll always be
looking for opportunities to connect Social to TV and experimenting
with new content formats and engagement strategies, using tools
like Tagboard and Zipwhip. You'll uphold brand standards and brand
integrity on all web and social media channels. You will utilize
social media communities to discover unique, original, local
content.* Operations - You will edit outgoing web articles written
by other producers, ensure quality standards, and maximize
distribution potential. You'll clip the episode video nightly and
publish it to multiple platforms. You'll take pride in the minutia
of copy editing, tagging, and formatting of content. Utilize
digital and social metrics, search engine optimization best
practices, and content distribution skills to grow digital
audiences.* Special projects - You will work on special projects
and events, collaborating with other departments including sales,
news, and marketing. These projects will include everything from
major contests, such as Best of Western Washington, to events such
as KING 5 Konnected and Home Team Harvest. You will also assist on
programs such as New Year's at the Needle, and other special
initiatives.Required / Minimum Requirements* 2+ years' experience
creating digital content for multiple platforms and social media
management* Able to work on weekdays and occasional weekends, and
evenings as neededAdditional Or Preferred Qualifications* Knowledge
of best practices in SEO, as well as familiarity with content
management systems, photo editing software and related programs.*
Demonstrated working knowledge of social media platforms and
channels. Proficient using social media channels, e.g., Instagram,
Twitter, YouTube, Facebook.* Demonstrated copywriting, photography
and video editing skills.* Analytical and reporting skills.*
Interpersonal skills. Demonstrated ability to develop and maintain
professional relationships and interact effectively with diverse
individuals to build successful working relationships. You will
work as across multiple teams including local programing, news, and
marketing.About TEGNATEGNA Inc. (NYSE: TGNA) is an innovative media
company that serves the greater good of our communities. Across
platforms, TEGNA tells empowering stories, conducts impactful
investigations and delivers innovative marketing solutions. With 64
television stations in 51 U.S. markets, TEGNA is the largest owner
of top 4 network affiliates in the top 25 markets among independent
station groups, reaching approximately 39 percent of all television
households nationwide. TEGNA also owns leading multicast networks
True Crime Network and Quest. TEGNA Marketing Solutions (TMS)
offers innovative solutions to help businesses reach consumers
across television, digital and over-the-top (OTT) platforms,
including Premion, TEGNA's OTT advertising service. For more
information, visit www.TEGNA.com.TEGNA Inc. is a proud equal
opportunity employer. We are a drug free, EEO employer committed to
a diverse workforce. We encourage and consider all qualified
candidates regardless of race, color, religion, national origin,
sex, age, marital status, personal appearance, sexual orientation,
gender identity, family responsibilities, disability, enrollment in
college or vocational school, political affiliation, veteran status
or genetic information. #LI-NB1
Keywords: KWES-TV Midland/Odessa, Seattle , Digital Content Producer, Other , Seattle, Washington
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