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Principal Product Manager (Brand Shopping Experiences)

Company: Amazon.com, Inc.
Location: Seattle
Posted on: June 11, 2021

Job Description:

Amazon's shopping experience is designed for shoppers who exactly know what they want. However, not all shopping journeys fit that mold. Sometimes people shop to explore, discover, refine their tastes or just have fun. Today, Amazon does little to service this type of shopping behavior. With Posts, we want to address this gap by introducing a new way to shop on Amazon - one that services the less utilitarian aspects of shopping by encouraging shoppers to explore and discover new brands and products by browsing algorithmic feeds of branded lifestyle content. As Posts creates a new, complementary shopping experience, shoppers will be able to choose between search driven buying and feed driven exploratory shopping, and seamlessly transition between the two. While our current focus is on creating a new exploratory shopping experience that shoppers love, we are excited by the multi-billion dollar brand advertising opportunity that lies ahead as we monetize this experience in the long run.

Launched in June 2019, Posts is experiencing explosive growth. Currently shoppers can discover Posts on roughly 65% of mobile detail pages. These Posts lead shoppers into a contextually relevant feeds of engaging lifestyle content that encourages shoppers to scroll, explore, discover and get inspired by new products and brands.

As we look to build a highly engaging exploratory shopping and brand discovery experience, we want to attract brands that have established brand value and significant social media presence. This requires a rethinking of our brand adoption and content ingestion strategy and roadmap. We are looking for a PM who can identify right metrics and create appropriate incentives to onboard the most appealing brands with the most exciting content, and drive repeat participation. You'll own the advertiser facing UX, features, and onboarding workflows, including integration with third-party social media publishing tools such as SproutSocial. In addition, you'll own content moderation - how do we automate moderation through use of ML to scale to millions of images and videos uploaded daily while ensuring adherence to policy guidelines.

Finally, you'll own monetization for Posts. We believe Posts offers the next multi-billion dollar opportunity for advertising at Amazon, and you will be responsible for working with advertising customers, and analyzing social advertising landscape to identify the right revenue model (CPM, CPC, Promoted, auction design etc.) and build out all necessary components to realize the opportunity.

Given the strategic importance of Posts for Advertising and Amazon overall, this role will have high visibility at S-Team level. Since these are still early days of a disruptive opportunity, you will be successful in this role if you have very high bar on customer obsession, think big, dive deep, insist on highest standards, and earns trust.

If the challenge of building a brand new product from scratch, one that will fundamentally change the way people shop on Amazon, while literally defining the business model for next multi-billion dollar ad product, excites you - please get in touch!

While this role is L7, I am open to considering high performing L6 who are looking to rapidly grow to next level.

  • 8+ years of technical product management, program management or engineering experience
  • 2+ years of experience with end to end product delivery
  • Experience leading engineering discussions around technology decisions and strategy related to a product
  • Experience owning roadmap strategy and definition
  • Experience owning feature delivery and tradeoffs of a product
  • Bachelor's Degree
  • Track record of personally championing and driving zero-to-one innovation, leading to successful product launches.
  • Experience of delivering products through partnerships with teams across Amazon.
  • Excellent analytical and quantitative skills with the ability to define metrics, drive feature prioritization, and make business case.
  • Excellent UX judgement. Proven record of delivering delightful UX used by millions of users.
  • Thrive in a fast-paced, highly ambiguous environment where continuous innovation is required
  • Strong verbal and written communication skills.
  • Expertise in Ads domain
  • MBA
  • Open to high performing L6 who are looking to accelerate their path to next level

Keywords: Amazon.com, Inc., Seattle , Principal Product Manager (Brand Shopping Experiences), Other , Seattle, Washington

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