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Senior Digital Marketing Manager (Ad Tech + Data Strategy), Tableau

Company: Tableau
Location: Seattle
Posted on: June 12, 2021

Job Description:

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing

Job Details

What you'll be doing

Digital Marketing Manager (Data Strategy) is a critical individual contributor role on our Global Digital Media team and significant contributor to Tableau's digital audience strategies. In this role, you will be the primary POC responsible for defining how we maximize the use of ad technology to segment, reach and engage prospects and customers globally. This role includes ownership of ad tech partnerships and collaborating with internal teams to execute targeting and measurement solutions that will improve the efficacy of our media programs and improve alignment across digital channels (e.g. media, web, email).

Primary Responsibilities:

  • Lead the management of ad technology solutions and partnerships, such as ad servers, data management tools, and data partners that create value within the larger customer experience but specifically within paid media programs

  • Develop and maintain a future forward ad tech roadmap to ensure we're able to reach and engage prospects and customers effectively across regions as the media marketplace, privacy landscape and customer experiences evolve

  • Consult with media teams to maximize current targeting/measurement solutions from key media partners (Google, FB, Twitter, LinkedIn)

  • Define and drive requirement gathering and participate in ad tech evaluations and negotiations in partnership with teams across Marketing Operations

  • Contribute to experience design projects through use of ad technology/data expertise

  • Partner with media marketplace and agency partners to identify new opportunities that would extend or create value within new and existing programs

  • Work with media planning and execution teams across regions (including agency) to maximize segmentation opportunities across the ad tech/mar tech and through the media supply chain. This includes 1:1 and ABM targeting opportunities

  • Partner with Marketing Technology team to support development of segmentation across our data ecosystem for use in digital media

  • Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices

  • Partner with teams to maintain segmentation mapping across audiences/systems

  • Proactively support development and execution of segmentation best practices and educational materials as well as coordinating training of local/regional teams on approach and requirements as required

  • Partner and collaborate with Marketing Data Engineering and Analytics to leverage ad tech knowledge/capabilities enable and/or extend measurement capabilities

Who you are...

  • Keen understanding of the current and evolving state of ad targeting and privacy landscape

  • Deep knowledge and experience within the digital media landscape. Proven expertise with ad targeting, ad platform capabilities, and segmentation strategy

  • Working knowledge of Google Marketing Platform, LinkedIn, LiveRamp, Twitter, and Facebook media platforms, Integrate lead management, CDP/DMP solutions and capabilities

  • Knowledge of CDPs, Google Analytics, Google's Ad Data Hub a plus

  • EMEA/APAC Ad Tech/Data Marketplace knowledge preferred

  • Comfortable working in a fast-paced environment, leading and participating in cross functional teams

  • Effective communicator (written and verbal) who can effectively express one's ideas and motivate and influence cross-functional teams to drive progress. Ability to engage broad groups with varying levels of programmatic/data driven understanding

  • Proactive thinker with a bias for action and sense of urgency, seizing opportunities to make shifts that will drive material improvement and deliver customer value

  • Proven ability to be detail oriented and drive cross-functional projects to completion, on deadline

  • Competent analyst with the ability perform proactive analysis and derive insights that will drive strategies and enable continuous learning

Education/Experience:

  • 5-7+ years' experience in marketing

  • 3+ years of experience using and managing ad tech/data in media or with media teams

  • 1-2 managing or support digital/online marketing programs

  • 1-2 years working in a B2B direct sales environment preferred

  • 2+ years executing or supporting global teams/clients

  • 2+ years outside vendor (agency) management experience or people management experience

  • BA/BS degree in marketing, or equivalent related experience

  • Tableau experience a plus

#LI-SC2

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesfore.com or Salesforce.org.

Salesforce welcomes all.

Keywords: Tableau, Seattle , Senior Digital Marketing Manager (Ad Tech + Data Strategy), Tableau, Other , Seattle, Washington

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