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Content Manager

Company: Outreach
Location: Seattle
Posted on: June 13, 2021

Job Description:

Outreach is the number one sales engagement platform with the largest customer base and industry-leading usage, helping companies achieve their revenue goals and drive more insightful engagement with their customers.

Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to execute a repeatable playbook, drive collaboration between sales and marketing, and deliver higher revenue per sales rep.

The Role

We're looking for an experienced content manager, who also happens to be obsessed with SEO, conversion rates and building awareness across Outreach owned channels.

You must love researching, writing, editing, and amplifying stories through a compelling website experience. You'll also be passionate about testing new ideas, leading change management efforts and reaching / engaging / learning from our audience. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You'll play a key role in elevating Outreach's content marketing program and landing it all on our website.

Your Daily Adventures

  • Optimize our content and brand credibility by creating and maintaining an ongoing web content, blog and back-link strategy
  • Lead our brand awareness / interest-driving content efforts (e.g. top of funnel), by collaborating with product marketers, freelance writers, designers, sales professionals, customers, and industry experts to scope and produce compelling, search-optimized content for our blog, website, landing pages, social media channels, webinars, online profiles, etc.
  • Bring our social media engagement strategy to the next level, by arming our executives and internal champions with authentic stories and creative social ideas that support our strategic narrative.
  • Monitor, track, and document content performance, and analyze data to determine the impact on revenue

Manage an SEO agency to:

Conduct ongoing SEO research, aligned to our editorial strategy for Outreach.io, Outreach on Outreach, Sales Hacker and SalesEngagement.com; Use research to improve our web pages, landing pages and ongoing content strategy; Produce content that attracts quality traffic to our blog and web pages; Measure the efficacy of our SEO program and ultimately increase organic web traffic

Your Qualifications

  • Excellent written and verbal communication skills
  • 5+ years in a content / web marketing role at a marketing agency or high-growth SaaS company
  • Portfolio showcasing B2B content (webpages, landing pages, SEO-driven content, etc.) samples required
  • Experience working with freelancers and vendors to create branded content that sings
  • Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders
  • Demonstrated success with growing traffic and driving revenue through content marketing
  • Hands-on experience with website strategy / management, data and analytics, SEO, and social media platforms
  • The ability to think creatively and share brilliant ideas of how to make content of all types interesting and impactful
  • A high sense of urgency and organization while managing multiple projects
  • Bachelor's degree in Marketing, Journalism or relevant field
  • Experience as a sales professional and / or creating sales content is a plus
  • Follow editorial governance and coach other writers and vendors to ensure content is consistent with brand voice, style, and tone

You should include these in your application:

  • A link to your online portfolio and password and / or a few examples of content you produced
  • Your resume and LinkedIn profile
  • A few words about why Outreach is interesting to you

Why You'll Love It Here

  • Generous medical, dental, and vision coverage for full-time employees and their dependents
  • Flexible time off
  • 401k to help you save for the future
  • Company-organized and personal paid volunteer days to support the community that supports us
  • Fun company and team outings (or virtual events these days!) because we play just as hard as we work
  • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Womxn's Network)
  • A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
  • Employee referral bonuses to encourage the addition of great new people to the team
  • Plus, unlimited snacks and beverages in our kitchen (once we're back in the office, that is!)
  • We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

About Outreach

Outreach is the number one sales engagement platform with the largest customer base and industry-leading usage. Outreach helps companies dramatically increase productivity and drive smarter, more insightful engagement with their customers. A commissioned Forrester study highlights how the company provides customers with an industry-leading ROI of 387 percent over three years and a payback period of fewer than three months since initial investment.

Outreach's culture is what truly sets the company apart. We were just voted one of the happiest companies in the U.S. by Comparably (along with one of the best for work/life balance, benefits, best leadership teams, and best CEO for women and diversity). We also made Inc.'s Best Places to Work for the third year in a row. Outreach's great workplace culture has also been recognized in Seattle Business Magazine's 100 Best Companies to Work For and the Puget Sound Business Journal's Best Places to Work in Washington. Its exceptional growth was recognized by Deloitte last year, receiving the prestigious Technology Fast 500 award, which ranked Outreach the fourth fastest-growing technology company in North America. Outreach was also named to the Forbes' Cloud 100 and LinkedIn's Top Startups list and recently was ranked number one in G2s "Best Products for Sales."

Visit https://www.outreach.io/company/working-at-outreach to learn more.

Why You'll Love It Here

  • Generous medical, dental, and vision coverage for full-time employees and their dependents
  • Flexible time off
  • 401k to help you save for the future
  • Company-organized and personal paid volunteer days to support the community that supports us
  • Fun company and team outings (or virtual events these days!) because we play just as hard as we work
  • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Womxn's Network)
  • A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
  • Employee referral bonuses to encourage the addition of great new people to the team
  • Plus, unlimited snacks and beverages in our kitchen (once we're back in the office, that is!)
  • We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

Keywords: Outreach, Seattle , Content Manager, Other , Seattle, Washington

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